SMB Marketplace Meets Social Media Networks: The New Advertising Mecca - 0 views

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  #1 Mason Kristensen on 04 Aug 12

   

  He's automatically added to the "friends" list of each of the 240 million MySpace subscribers, but don't hold your breath for a quick response! While MySpace was created mainly as a way for musicians to network together, seven months after its birth a Harvard student named Mark Zuckerberg and some of his buddies built their own private network for Crimson students. The offspring of this union was Facebook and it quickly gained traction at other Boston-area campuses such as MIT and Boston College. After its initial launch it spread like wildfire to college campuses all across the country and eventually anyone with an email address ending in.edu were allowed to join. Those boundaries couldn't hold, and before long networks were created for those outside of the educational borders. The march has continued unabated ever since to the point where "The Social Network" became an Oscar-winning film about Zuckerberg and his creation.
  
  Twitter came onto the scene in 2006 as an internal project by a group of employees at a San Francisco podcasting company. Initially it was a micro-blogging site that focused on small messages to inform others in the group about what was happening. While the initial site was entirely web-based, a team led by Jack Dorsey wanted to create a service that leveraged SMS or text messaging on mobile phones to transmit information. The 160 character limit on these transmissions proved to be an obstacle, so they decided to limit messages to 140 characters to allow room for the username and colon at the beginning of the message. In those early days there was slow adoption because many users didn't have unlimited text plans and the costs to participate could have easily skyrocketed. However, once phone plans began to include unlimited texting everything changed, and the sky was the limit. Then watershed moment #2 occurred. During the 2007 MTV Video Music Awards, Twitter was used to create an online community and a conversation around the live event.
  
  The use of the social media platform engaged a new generation of users like no ad campaign ever could. From that point on, Twitter was everywhere. Apple featured Twitter during their worldwide conference in the same year, there were television news stories, print articles, and the world would never be the same! Jack had a terrific team which included Dom Sagolla who wrote about Twitter history and the genesis of proper messaging techniques called "140 Characters: A Style Guide for the Short Form," likely available on Amazon.com I'd bet!
  
  These were all great innovations for the general public, but what about the business community? Ironically, there was already something in place that had flown pretty much under the radar. A visionary named Reid Hoffman started LinkedIn for business professionals in late 2002, but in the post dot com bust, finding funding and the desire to risk it on an Internet venture was a daunting task in a suddenly skittish Silicon Valley.. Unlike MySpace and Facebook, LinkedIn started on a much flatter trajectory and retained a laser focus on being the end-all site for business professionals looking for networking opportunities. Networking in the business community had long been the domain of in-person interactions at trade shows, chambers of commerce, and the like. netzwerk unternehmen

   

  <div class="cArrow"> </div><div class="cContentInner">He's automatically added to the "friends" list of each of the 240 million MySpace subscribers, but don't hold your breath for a quick response! While MySpace was created mainly as a way for musicians to network together, seven months after its birth a Harvard student named Mark Zuckerberg and some of his buddies built their own private network for Crimson students. The offspring of this union was Facebook and it quickly gained traction at other Boston-area campuses such as MIT and Boston College. After its initial launch it spread like wildfire to college campuses all across the country and eventually anyone with an email address ending in.edu were allowed to join. Those boundaries couldn't hold, and before long networks were created for those outside of the educational borders. The march has continued unabated ever since to the point where "The Social Network" became an Oscar-winning film about Zuckerberg and his creation.<br /><br />Twitter came onto the scene in 2006 as an internal project by a group of employees at a San Francisco podcasting company. Initially it was a micro-blogging site that focused on small messages to inform others in the group about what was happening. While the initial site was entirely web-based, a team led by Jack Dorsey wanted to create a service that leveraged SMS or text messaging on mobile phones to transmit information. The 160 character limit on these transmissions proved to be an obstacle, so they decided to limit messages to 140 characters to allow room for the username and colon at the beginning of the message. In those early days there was slow adoption because many users didn't have unlimited text plans and the costs to participate could have easily skyrocketed. However, once phone plans began to include unlimited texting everything changed, and the sky was the limit. Then watershed moment #2 occurred. During the 2007 MTV Video Music Awards, Twitter was used to create an online community and a conversation around the live event.<br /><br />The use of the social media platform engaged a new generation of users like no ad campaign ever could. From that point on, Twitter was everywhere. Apple featured Twitter during their worldwide conference in the same year, there were television news stories, print articles, and the world would never be the same! Jack had a terrific team which included Dom Sagolla who wrote about Twitter history and the genesis of proper messaging techniques called "140 Characters: A Style Guide for the Short Form," likely available on Amazon.com I'd bet!<br /><br />These were all great innovations for the general public, but what about the business community? Ironically, there was already something in place that had flown pretty much under the radar. A visionary named Reid Hoffman started LinkedIn for business professionals in late 2002, but in the post dot com bust, finding funding and the desire to risk it on an Internet venture was a daunting task in a suddenly skittish Silicon Valley.. Unlike MySpace and Facebook, LinkedIn started on a much flatter trajectory and retained a laser focus on being the end-all site for business professionals looking for networking opportunities. Networking in the business community had long been the domain of in-person interactions at trade shows, chambers of commerce, and the like. <a rel="nofollow" href="http://www.pitw.ch/it/netzwerk">netzwerk unternehmen</a></div>

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