Japan yens for Reese's Peanut Butter Cups - 0 views
started by Gilbert McCain on 23 Aug 12
started by Gilbert McCain on 23 Aug 12
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started by Gilbert McCain on 23 Aug 12
That changed this spring when Seiyu GK, the Japan arm of Wal-Mart Merchants Inc, began promoting the chocolate and peanut butter Reese's under an unique a single-yr distribution agreement with Hershey Co.
The goods are the similar as people offered in the United States, minus a preservative not approved for use in Japan.
Seiyu's research led the organization to conclude it would come across supporters here for the candy in the distinctive orange wrapper.
"We've decided to market them in Japan because there had been customers' opinions this kind of as 'being addicted,'" said a Seiyu spokeswoman.
Based on their original reception, Reese's Peanut Butter Cups are probably to be in Japan to remain.
Seiyu's very first-month product sales amounted to 1.7 instances a lot more than Kit-Kat Mini, which had been the most well-liked solution in the store's chocolate line-up until eventually then, the spokeswoman said.
Seiyu has no breakdown of consumer profiles, but "addicted" expatriates accounted for some of the product sales.
"As quickly as I came to Japan, and could not locate them, I was prepared to spend crazy quantities of funds just to get them," mentioned 36-yr old John-Mark Kuba. The Hawaii native came to Japan in 2005 and functions as an assistant language instructor at a junior large school in Tokyo.
When he spotted them on a shelf in a Seiyu shop in suburban Tokyo's Ogikubo, he mentioned he couldn't believe it, including: "It seemed so out of place."
Kuba promptly snapped up 3 packages containing a total of 18 significant Peanut Butter Cups.
NO TBHQ.
About 85 percent of Hershey's revenue are from the U.S. market place, but it expects worldwide net product sales to rise to about twenty of complete revenue by 2017. Republican Akin defies celebration bosses, stays in Missouri Senate race, Republican Akin defies party bosses, stays in Missouri Senate race
"Our wish to grow internationally was well timed with Walmart's need to expand their revenue of our most iconic merchandise across their global keep footprint," Hershey spokesman Jeff Beckman wrote in an email.
Hershey's creates Japan's Peanut Butter Cups in the U.S. for export. Although the company doesn't comment on merchandise formulation, Beckman said the Reese's products sold in Japan are identical to those offered at Walmart outlets in the United Kingdom, South Africa and Latin America.
One particular variation between the export version and the 1 offered in the U.S. is obvious from comparing labels. The Reese's offered abroad do not checklist "TBHQ," which is shorthand for tertiary butylhydroquinone, a preservative.
The U.S. Foods and Drug Administration will allow its use, but it has not been accredited in some other countries, which includes Japan.
Excluding the TBHQ implies avoiding the headaches faced by Japan's Duskin Co a decade ago, when it admitted its Mister Donut subsidiary had offered imported pork buns containing the additive. The revelation and ensuing scandal led the company's president to resign, and a shareholder to file a lawsuit.