Understanding Pay Per Click Advertising - How To Succeed - 0 views
started by Arran Locklear on 09 May 12
started by Arran Locklear on 09 May 12
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started by Arran Locklear on 09 May 12
We are obviously all different, and some adapt more readily than others. We understand the feeling of wanting to know it all, but the really good news is you do not have to know it all, right away or even ever. One other area where some have difficulty is being concerned about costly mistakes, and we will tell you that every business makes those kinds of mistakes - so do not worry about it. Once you have have survived for a while, then you will see your mistakes dwindling in numbers. If you pay close attention to what transpires in this article, then you will be able to add significantly to your results.
PPC advertising (or pay per click) is an excellent way to drive traffic to your site. However, it is essential that you learn as many tips as possible. It is recommended that you learn a lot more than a few tips when you get started. It is important that you learn as much as possible. Information that you pick up will help you in different ways as you go along. There is a lot of confusion out there in regard to PPC advertising. A lot of wrong information on this topic really does exist. What you do learn about PPC, just be cautious of the information that you receive. So if you really want to succeed with PPC advertising, here are some tips that can lead to future profits.
On most every website that you encounter on the Internet will have a terms of service (TOS) page on their site. When you do PPC advertising, you have to seriously consider the TOS of every website that you do business with. At least one thing you will discover are guidelines to avoid violating. For instance, you want to avoid thin sites as Google calls them. It is important that you do not have them on the Adwords advertising platform. Then it becomes a simple matter of giving them what they want which is a site that is not thin. This type of website does not in tribute to a positive user experience, something that I agree with. When you have decided on a landing page, not a squeeze page, for your destination URL, then keep a few things in mind. First off, your landing page, according to Google, should not have too many ads. This would be distracting for the visitor anyway. But you must make your landing page as valuable and attractive to the visitor as possible. If you have an opt in box, you might want to remove it from the page itself. This may lead to you having a high bounce rate instead of a low one. Basically, you are trying to provide the visitor with what the PPC ad promised which should be highly relevant. We can only speculate that those who have used slang words but did not see the gains they were expecting perhaps went forward with insufficient knowledge. If you found your self nodding your head because it seems all too obvious, then you have to keep in mind all those who do not have your level of expertise. The reason so many people fall into the trap of learning for so long before taking action is they realize there is so much to know. We always strive to offer very helpful information that is actionable; it is by no means a thorough presentation. The very best thing is to maintain an open mind, and look to see if there may be something you can extract and apply it in your business.
If you are using a PPC ad that sends the visitor to a squeeze page, non-Adwords PPC, then there is an important consideration. You need to use an identical design with your squeeze page so that it appears to be from the main site. Whenever they sign up on your squeeze page, they should be redirected to the main site which will look the same. If people subscribe, they want to see the same site design. This is something subconscious that all people expect to see. As long as the site design remains the same, the bounce rate will be very low. If you doubt this is true, then you should test this yourself just to find out.
If you are new to PPC advertising, no worries! You should give it a shot even if you're nervous about trying new things. You really just need to have a solid grasp on how to do it - that's all. Even if you know a little bit about it, you need to experience it before you truly understand it.
The volume of information on the net related to doing business is simply staggering, and we understand if you feel like that at times. Each particular strategy involving yolo meaning that you read about has much more to learn because there are finer details about different scenarios, for example. Now what you want to do, or should do, after reading this is go out and find out more.
Sure, there is a learning curve that you have to tackle, but do not lose momentum out of fear that you do not know enough to get started.
There is more wisdom than you realize in the admonishment to take things one step at a time. Just do not forget that you will never make a thin dime without positive action on your goals and business plan.
Additional Links:
3 Ways You Can Make a Profit with Pay Per Click Advertising
3 Major Ways to Get Pay Per Click Advertising to Bring in More Money