Improving Direct Mail Campaigns - Some Evergreen Techniques - 0 views

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  #1 Arie Villumsen on 12 Jul 12

   

  
  
  If you are an experienced online marketer and know copywriting, then you really should think about entering direct mail marketing. On a shoestring budget, there are proven ways to get started. Start humbly, and then move upwards toward your goal. You need to be more on the ball with your budgeting and strategies, which is where you'll find with DM. Start with small campaigns, make small changes, which will help you improve as you go along. The goal is to do small mailings, then expand, testing as you go along. You can make more money with better sales copy. Better sales copy only comes from testing with each large mail out.
  
  You definitely want your DM pieces to achieve a high conversion rate. The number of impressions you achieve is also critical and definitely should be taken into account.
  
  Impressions means, in the current situation, how many people viewed your piece of mail but didn't convert into customers. Exposure to your offer matters for brand awareness and contributing to warming up the prospect. Thus, you should send your DM piece more than once to the same person. Many of your prospects will need to see it multiple times before they decide to buy or convert in another way. You shouldn't change tactics, mailing lists or offers after a single direct mailing because it shouldn't be a one-time thing.
  
  Make your DM (direct mail) pieces personal by addressing with the recipient's name. Similar, but slightly different from opt in e-mails, these work differently. When you have an autoresponder, it is very simple to add someone's name in the e-mail. We are conditioned to expect it. When you don't see your name on a DM piece, this can actually be a negative effect for your potential client. With DM, by using certain professional printing services, you can actually integrate everyone's name into each mailing piece using a database. Regardless of who you use, find out if the company is able to do this.
  
  Some direct mail envelopes are easy to open, when others are not. Manually addressing your direct mail envelopes might be what it takes when it comes to your direct mail campaigns. Within recent years, there are a few marketers who address their envelopes with cursive writing via software package. This is a good idea that you might want to try out with your first direct mail campaigns. Quite honestly, not too many marketers will agree to manually addresses thousands of direct mail envelopes. So look into ways that you can get the cursive writing look. The cursive writing will bring in more responses from your readers.
  
  When you are knowledgeable about direct mailing, you can start to set up your own campaigns. But, don't get stressed about this. The first mailing can be compared to building your first website. Although you are overwhelmed about what you are doing, it will still take a while for things to start picking up. Your second site will be much better without as many kinks along the way. It's the same with direct mail campaigns, so just move forward and do it.
  
  
  TriggerMarketing

   

  <div class="cArrow"> </div><div class="cContentInner"><br /><br />If you are an experienced online marketer and know copywriting, then you really should think about entering direct mail marketing. On a shoestring budget, there are proven ways to get started. Start humbly, and then move upwards toward your goal. You need to be more on the ball with your budgeting and strategies, which is where you'll find with DM. Start with small campaigns, make small changes, which will help you improve as you go along. The goal is to do small mailings, then expand, testing as you go along. You can make more money with better sales copy. Better sales copy only comes from testing with each large mail out.<br /><br />You definitely want your DM pieces to achieve a high conversion rate. The number of impressions you achieve is also critical and definitely should be taken into account.<br /><br />Impressions means, in the current situation, how many people viewed your piece of mail but didn't convert into customers. Exposure to your offer matters for brand awareness and contributing to warming up the prospect. Thus, you should send your DM piece more than once to the same person. Many of your prospects will need to see it multiple times before they decide to buy or convert in another way. You shouldn't change tactics, mailing lists or offers after a single direct mailing because it shouldn't be a one-time thing. <br /><br />Make your DM (direct mail) pieces personal by addressing with the recipient's name. Similar, but slightly different from opt in e-mails, these work differently. When you have an autoresponder, it is very simple to add someone's name in the e-mail. We are conditioned to expect it. When you don't see your name on a DM piece, this can actually be a negative effect for your potential client. With DM, by using certain professional printing services, you can actually integrate everyone's name into each mailing piece using a database. Regardless of who you use, find out if the company is able to do this.<br /><br />Some direct mail envelopes are easy to open, when others are not. Manually addressing your direct mail envelopes might be what it takes when it comes to your direct mail campaigns. Within recent years, there are a few marketers who address their envelopes with cursive writing via software package. This is a good idea that you might want to try out with your first direct mail campaigns. Quite honestly, not too many marketers will agree to manually addresses thousands of direct mail envelopes. So look into ways that you can get the cursive writing look. The cursive writing will bring in more responses from your readers. <br /><br />When you are knowledgeable about direct mailing, you can start to set up your own campaigns. But, don't get stressed about this. The first mailing can be compared to building your first website. Although you are overwhelmed about what you are doing, it will still take a while for things to start picking up. Your second site will be much better without as many kinks along the way. It's the same with direct mail campaigns, so just move forward and do it.<br /><br /><br /><a rel="nofollow" href="http://quantumdigital.com/triggermarketing">TriggerMarketing</a></div>

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