Reklama telewizyjna - 0 views
started by Thomas Scarborough on 16 May 12
started by Thomas Scarborough on 16 May 12
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started by Thomas Scarborough on 16 May 12
Commercial breaks have turn out to be longer. In the 1960s a normal hour-long American show would run for 51 minutes excluding advertisements. Today, a similar program would only be 42 minutes long; a standard 30-minute block of period now includes 22 min's of programming and six minutes of advertisements - six minutes for national advertising and two a matter of minutes for local. [7] A television broadcast of the 101-minute film The Wizard of Oz (1939) for instance, could, in the ahead of time to mid-1960s, take two hours even with advertisements. Today, a telecast of the same film would previous approximately two hours and quarter-hour including advertisements, if the film are not edited to fit within the time allotted, as is actually common practice.
In other words, over the span of 10 hours, American viewers will be shown approximately three a long time of advertisements, twice what they would have seen in this 1960s. If a 1960s show is rerun today, the content may be edited by nine minutes to produce room for the extra advertisements.
In the 1950s together with 1960s, the average advertisement's length was one minute. As the years flushed, the average length shrank to help 30 seconds (together with sometimes 10 seconds), but more advertisements are shown during the break.
TV advertisements are coded for identification by broadcasters as a result of an ISCI code.
Acceptance
In the United Reports, the TV advertisement is generally considered the most effective mass-market advertising format, and this is reflected by this high prices TV sites charge for commercial broadcasting airtime at the time of popular TV events. The annual Super Run American football game is recognized as much for its commercial advertisements when it comes to game itself, and the typical cost of a single 30-second TV spot challenging game (seen by 90 million viewers) comes with reached US$3 million (as of February 2011).
In general, advertisers covet the 18-49 age demographic; older viewers are of not many interest to most advertisers because of their unwillingness to change their buying habits. [8] The number of viewers within the target demographic is more important to ad revenues than comprehensive viewers. According to Advertising Age, during the 2007-08 period, Grey's Anatomy was able to charge $419, 000 for each advertisement, compared to just $248, 000 for an advertisement during CSI, despite CSI having almost five million more viewers may. [9] Due to its demographic strength, Friends was able to charge almost three times the maximum amount of for an advertisement since Murder, She Wrote, although the two series possessed similar total viewer numbers during the seasons they were on the air together. [8] Broadcast networks are worried by the increasing usage of DVRs by young viewers, resulting in aging in the live viewing audience and therefore, lower ad rates. [10] Also TV advertisers can also target certain audiences of the population such as confident races, income level, together with gender. [8] In recent times, shows that tend to target young women tend to be more profitable for advertisements than shows specific for younger men, this is since that younger men are watching television less than their feminine counterparts.