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In many ways, it's a further manifestation of a point about culture that Julian Sanchez raised a couple years ago, about how culture is built off of shared cultural experiences. It's the sharing part of culture that makes the culture valuable. If only you experience it, it just doesn't have the same power. Turntable.fm's key reason for being so addictive is that it's one of the first operations, whether on purpose or not, that has effectively taken that key aspect of culture, and turned it into a service.

However, separate from just how Turntable.fm highlights this key point, I think it also helps explain why the legacy recording industry and many politicians have made so many wrong and counterproductive moves concerning dealing with music in the internet era. Rather than realizing that music is communication, they look at it solely as a unit of content. When you view music as a unit of content, even as the fans of music actually view it as a form of communication, you're going to clash. That's because many of the ways that people communicate via music break down the concept of music being a unit of content. And, in the end, that's what a lot of the legal and policy battles have been about over the past couple decades. A very large group of people are communicating with music... and some big legacy players are simply not set up to even comprehend that, let alone cater to it.