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, these young people enact relationships to the subject and process of fanart making, fellow fanartists and the fan community that are not unlike those of the medieval European craftsman to his craft, guild workshop and community. Appreciation of local and global aesthetics is quickened, and a desire to develop a high level of skill is inspired.

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What, given these circumstances, was a "high culture" author to do as his/her books piled up unsold in boxes at the press? As Martha Woodmansee shows in her very insightful and elegantly written account of the history of eighteenth-century German aesthetic theory, The Author, Art, and the Market, they set out to exorcise these ghosts from the sphere of "true" or "fine" art. Turning to the material conditions that underlie and prompt the re-evaluation of art by these theorists, Woodmansee details

Mendelssohn, writing in mid-century, argued that the singular purpose of a work of art was to have an effect on its audience and hence ought to be evaluated by its ability to move us. Three decades later Mendelssohn's pupil, Moritz, broke away from his teacher's enormously influential theories, removing art from the constraints of affectivity to which it had been subjected and arguing instead for its existence sui generis, responsible only for being a "coherent harmonious whole" (quoted on p. 18). Woodmansee explains this remarkable shift from Mendelssohn's theory of artistic instrumentality to Moritz's theory of artistic autonomy through an examination of the "far-reaching changes in the production, distribution, and consumption of reading material that marked the later eighteenth century" (p. 32).

too many readers . . . reading too many of the wrong books for the wrong reasons and with altogether the wrong results" (p. 90). Moritz responds to this problem by "rescuing" art from the market and making a virtue of necessity: bad sales become the hallmark of "good" art.

SPIEGEL: In your exhibition at the Louvre, you will also be showing works drawn from the visual arts, such as still lifes. But these paintings have frames, or limits, and they can't depict more than they happen to depict.

Eco: On the contrary, the reason we love them so much is that we believe that we are able to see more in them. A person contemplating a painting feels a need to open the frame and see what things look like to the left and to the right of the painting. This sort of painting is truly like a list, a cutout of infinity.

SPIEGEL: But you also said that lists can establish order. So, do both order and anarchy apply? That would make the Internet, and the lists that the search engine Google creates, prefect for you.

Eco: Yes, in the case of Google, both things do converge. Google makes a list, but the minute I look at my Google-generated list, it has already changed. These lists can be dangerous -- not for old people like me, who have acquired their knowledge in another way, but for young people, for whom Google is a tragedy. Schools ought to teach the high art of how to be discriminating.

Culture isn't knowing when Napoleon died. Culture means knowing how I can find out in two minutes. Of course, nowadays I can find this kind of information on the Internet in no time. But, as I said, you never know with the Internet.