Group E-marketing's best content

America's Hottest Brands - 1 views

adage.com/article

2k sports Auto-tune Barnes & Noble Rock Band Bing Bolt bus advertising shopping branding

shared by xigets xc on 18 Nov 09 - Snapshot

xigets xc on 18 Nov 09

Advertising Age Honors the Top Brands of the Year -- and the Brains Behind Them

<div class="cArrow"> </div><div class="cContentInner">Advertising Age Honors the Top Brands of the Year -- and the Brains Behind Them</div>

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Focusing Interaction Design with Design Strategy | UX Booth - 1 views

www.uxbooth.com/...on-design-with-design-strategy

user experience design withney hess ux users

shared by Ariel Castro on 25 Oct 09 - Snapshot

Ariel Castro on 25 Oct 09

As Whitney Hess stated earlier this year: UX Design isn't just "a step in the process." Users themselves experience much more than just the look and feel of an application.

<div class="cArrow"> </div><div class="cContentInner">As Whitney Hess stated earlier this year: UX Design isn't just "a step in the process." Users themselves experience much more than just the look and feel of an application. </div>

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Streams, Walls, and Feeds: Distributing Content Through Social Networks and RSS (Jakob Niel... - 4 views

www.useit.com/...streams-feeds.html

usability research study social media marketing twitter facebook linked in RSS best practice

shared by Frederik Van Zande on 14 Oct 09 - Snapshot

Frederik Van Zande on 14 Oct 09

"Users like the simplicity of messages that pass into oblivion over time, but were frequently frustrated by unscannable writing, overly frequent postings, and their inability to locate companies on social networks. "

<div class="cArrow"> </div><div class="cContentInner">"Users like the simplicity of messages that pass into oblivion over time, but were frequently frustrated by unscannable writing, overly frequent postings, and their inability to locate companies on social networks. "</div>

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Google Analytics Statistics Widget - GaVibes - Tools & Technology widget - 0 views

eco.netvibes.com/...tics-statistics-widget-gavibes

google analytics widget netvibes

shared by Frederik Van Zande on 22 Sep 09 - Snapshot

Frederik Van Zande on 22 Sep 09

This widgets allows you to display your website's statistics in your netvibes's page.

Available statistics :

- visits
- pageviews

Available period :

- Last week
- Last Month

<div class="cArrow"> </div><div class="cContentInner">This widgets allows you to display your website's statistics in your netvibes's page. <br /> <br /> Available statistics : <br /> <br /> - visits <br /> - pageviews <br /> <br /> Available period : <br /> <br /> - Last week <br /> - Last Month</div>

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Reducing Size and Color Uncertainty in Product Photos | Get Elastic - 0 views

www.getelastic.com/-uncertainty-in-product-photos

e-shop e-commerce product information photos size color best practice

shared by Frederik Van Zande on 22 Sep 09 - Snapshot

Frederik Van Zande on 22 Sep 09

Shopping online is risky. Customers rely on relatively small, 2-D product images or sometimes video to get an idea of the actual 3D product they are potentially buying. One of the most common reasons for online returns is the item appeared different on the site, and the customer expected a different color, higher quality, different size or other attribute than what was perceived from the image.

If a customer has a negative experience buying online, even if only once, the buyer will likely be more cautious for every future online purchase. This wary customer needs more trust-builders to convert. Common concerns include sizing and color fears.

<div class="cArrow"> </div><div class="cContentInner">Shopping online is risky. Customers rely on relatively small, 2-D product images or sometimes video to get an idea of the actual 3D product they are potentially buying. One of the most common reasons for online returns is the item appeared different on the site, and the customer expected a different color, higher quality, different size or other attribute than what was perceived from the image. <br /> <br /> If a customer has a negative experience buying online, even if only once, the buyer will likely be more cautious for every future online purchase. This wary customer needs more trust-builders to convert. Common concerns include sizing and color fears.</div>

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SEOmoz | SEO Guide: International Versions of Websites - 0 views

www.seomoz.org/...rnational-versions-of-websites

seo international strategy url

shared by Frederik Van Zande on 15 Sep 09 - Snapshot

Frederik Van Zande on 15 Sep 09

This structure of URLs is one element of a problem called internationalization. The internet evolved (or was intelligently designed for those not down with the Darwin ;-p) in a way that made TLDs (Top Level Domains like .com, .info, or .org) almost completely useless for determining the intent of a website. (The exception to this is regulated TLDs like .gov, .edu and some country specific TLDs) In theory, a .com is supposed to only be used by companies and .org by nonprofit organizations. Obviously, this does not happen. Combine this with the current trend to misuse country specific TLDs (ccTLDs) for shorter domains names (Hint: Bit.ly has nothing to do with Libya) and you can easily see why the semantic value of TLDs has became a relatively poor metric for categorizing websites.

<div class="cArrow"> </div><div class="cContentInner">This structure of URLs is one element of a problem called internationalization. The internet evolved (or was intelligently designed for those not down with the Darwin ;-p) in a way that made TLDs (Top Level Domains like .com, .info, or .org) almost completely useless for determining the intent of a website. (The exception to this is regulated TLDs like .gov, .edu and some country specific TLDs) In theory, a .com is supposed to only be used by companies and .org by nonprofit organizations. Obviously, this does not happen. Combine this with the current trend to misuse country specific TLDs (ccTLDs) for shorter domains names (Hint: Bit.ly has nothing to do with Libya) and you can easily see why the semantic value of TLDs has became a relatively poor metric for categorizing websites.</div>

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ClickTale Blog » It's Time For Real-Time - 0 views

blog.clicktale.com/...its-time-for-real-time

analytics real time monitoring clicktale video

shared by Frederik Van Zande on 03 Sep 09 - Snapshot

Frederik Van Zande on 03 Sep 09

We are proud to launch the new ClickTale Real-Time Monitor, which enables you to see where visitors are coming from, and watch exactly what they are doing in Real-Time! See precisely which pages they are browsing, as well as all their mouse moves, clicks, scrolling and keystrokes. This is an industry first in web analytics, and we are proud to be able to offer it to you today, for FREE!

<div class="cArrow"> </div><div class="cContentInner">We are proud to launch the new ClickTale Real-Time Monitor, which enables you to see where visitors are coming from, and watch exactly what they are doing in Real-Time! See precisely which pages they are browsing, as well as all their mouse moves, clicks, scrolling and keystrokes. This is an industry first in web analytics, and we are proud to be able to offer it to you today, for FREE!</div>

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Web Design Tips: Three Ecommerce Web Design Trends | Practical eCommerce - 0 views

www.practicalecommerce.com/...ee-Ecommerce-Web-Design-Trends

e-commerce e-shop webdesign trends

shared by Frederik Van Zande on 30 Aug 09 - Snapshot

Frederik Van Zande on 30 Aug 09

Like fashion and architecture, web design enjoys an ever changing ebb and flow as trends become popular, become mainstream, and then become passé. To maintain a modern and aesthetically-pleasing look, web designers should examine current trends, estimate their staying power, and implement those techniques that will have the best and longest effects.

<div class="cArrow"> </div><div class="cContentInner">Like fashion and architecture, web design enjoys an ever changing ebb and flow as trends become popular, become mainstream, and then become passé. To maintain a modern and aesthetically-pleasing look, web designers should examine current trends, estimate their staying power, and implement those techniques that will have the best and longest effects.</div>

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Top 10 Web 2.0 Activities for Ecommerce | Get Elastic - 0 views

www.getelastic.com/top-ten-2-dot-0

web2.0 e-commerce e-marketing strategy functionality reviews widgets faq twitter user generated content facebook video

shared by Frederik Van Zande on 18 Aug 09 - Snapshot

Frederik Van Zande on 18 Aug 09

Is social media/Web 2.0 for retail just hype or an essential part of doing business in the 21st century?

The Wikipedic definition of Web 2.0 is "a second generation of services available on the World Wide Web that lets people collaborate and share information online." Wikipedia, being a user-generated knowledge base, is itself Web 2.0. In the ecommerce context, Web 2.0 includes leveraging social commerce on your own site, blogging/podcasting and participating in social networks like Youtube, Facebook, Twitter - and anywhere you or your customers can create and share content.

Retailers often wonder what Web 2.0 / social media activities to be involved with, so this post ranks what I believe are the top 10 Web 2.0 activities for ecommerce based on their business impact.

<div class="cArrow"> </div><div class="cContentInner">Is social media/Web 2.0 for retail just hype or an essential part of doing business in the 21st century? <br /> <br /> The Wikipedic definition of Web 2.0 is "a second generation of services available on the World Wide Web that lets people collaborate and share information online." Wikipedia, being a user-generated knowledge base, is itself Web 2.0. In the ecommerce context, Web 2.0 includes leveraging social commerce on your own site, blogging/podcasting and participating in social networks like Youtube, Facebook, Twitter - and anywhere you or your customers can create and share content. <br /> <br /> Retailers often wonder what Web 2.0 / social media activities to be involved with, so this post ranks what I believe are the top 10 Web 2.0 activities for ecommerce based on their business impact.</div>

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Search engine marketing - 53 views

Hi, In others words SEM is a form of internet marketing. We do SEM for increasing sales of our website products and we do seo for increasing traffic for the website. Frederik Van Zande wrote: > Se...

internet marketing sem seo

started by Navneet kumar on 03 Apr 08 3 follow-ups, last by jack johnson on 11 Aug 09

10 Harsh Truths About Corporate Blogging | How-To | Smashing Magazine - 0 views

www.smashingmagazine.com/...ruths-about-corporate-blogging

blogging corporate blog company best practice strategy e-marketing

shared by Frederik Van Zande on 10 Aug 09 - Snapshot

Frederik Van Zande on 10 Aug 09

I have reached the conclusion that most organizations have a blog simply because they feel they should. Many marketing departments fail to "get" blogging and have poorly visited blogs with few comments. Because their blog fails to perform, they conclude that blogging is an ineffective marketing tool and either remove it entirely or leave it to languish.

<div class="cArrow"> </div><div class="cContentInner">I have reached the conclusion that most organizations have a blog simply because they feel they should. Many marketing departments fail to "get" blogging and have poorly visited blogs with few comments. Because their blog fails to perform, they conclude that blogging is an ineffective marketing tool and either remove it entirely or leave it to languish.</div>

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Brand Monitoring on Vimeo - 1 views

vimeo.com/5870289

brand monitoring tutorial google alert brand reputation tools

shared by Frederik Van Zande on 04 Aug 09 - Snapshot

Frederik Van Zande on 04 Aug 09

The video explains how to setup a brand monitoing dashboard using free available tools such as google alerts, social mention, techonarti search, twitter search, wordpress search and off course netvibes

<div class="cArrow"> </div><div class="cContentInner">The video explains how to setup a brand monitoing dashboard using free available tools such as google alerts, social mention, techonarti search, twitter search, wordpress search and off course netvibes</div>

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Neuromarketing » Emotional Ads Work Best - 0 views

www.neurosciencemarketing.com/...emotional-ads-work-best.htm

neuromarketing e-marketing advertisement advertising campaign emotional rational research best practice

shared by Frederik Van Zande on 04 Aug 09 - Snapshot

Frederik Van Zande on 04 Aug 09

The idea that ads that engage us emotionally work better than those that don't might provoke a, "Well, duhhh!" reaction from Neuromarketing readers. Surprisingly, though, I still encounter business executives who don't believe they are swayed by emotional factors when buying things, and often doubt that others are either. So, for those uber-rational decision-makers, here's the hard data…

<div class="cArrow"> </div><div class="cContentInner">The idea that ads that engage us emotionally work better than those that don't might provoke a, "Well, duhhh!" reaction from Neuromarketing readers. Surprisingly, though, I still encounter business executives who don't believe they are swayed by emotional factors when buying things, and often doubt that others are either. So, for those uber-rational decision-makers, here's the hard data…</div>

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A Copywriter's Intro to Frame-switching and Nested Storytelling | FutureNow's GrokDotCom / ... - 0 views

www.grokdotcom.com/...tching-and-nested-storytelling

copywriting e-marketing content storyboarding storytelling

shared by Frederik Van Zande on 04 Aug 09 - Snapshot

Frederik Van Zande on 04 Aug 09

Here's the first thing to remember about frame switching as it applies to copywriting:
All copywriting stories are "nested."

Matryoshka+doll-1In writing copy you inevitably create - at a minimum - one frame of reference: the one between your authorial voice and the reader.

In fact, copywriting teachers often advise aspiring writers to "talk" onto the page as if they're talking to a best friend, simply because that mental exercise animates that almost invisible frame of reference in the mind of the writer.* Writers who forget that frame of reference tend to produce artificial, corporate-speak copy.

<div class="cArrow"> </div><div class="cContentInner">Here's the first thing to remember about frame switching as it applies to copywriting: <br /> All copywriting stories are "nested." <br /> <br /> Matryoshka+doll-1In writing copy you inevitably create - at a minimum - one frame of reference: the one between your authorial voice and the reader. <br /> <br /> In fact, copywriting teachers often advise aspiring writers to "talk" onto the page as if they're talking to a best friend, simply because that mental exercise animates that almost invisible frame of reference in the mind of the writer.* Writers who forget that frame of reference tend to produce artificial, corporate-speak copy.</div>

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Test of custmer vs company centered copy (Future Now Inc) - 0 views

futurenowinc.com/index.cfm

copywriting UVP tool test ROI e-marketing customer centered

shared by Frederik Van Zande on 22 Jul 09 - Snapshot

Frederik Van Zande on 22 Jul 09

A test that checks how many customer & how many company related words appear.

<div class="cArrow"> </div><div class="cContentInner">A test that checks how many customer & how many company related words appear.</div>

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Tagging URLs for Better Tracking in Google Analytics | Practical eCommerce - 0 views

www.practicalecommerce.com/...r-Tracking-in-Google-Analytics

google analytics tagging analytics guide

shared by Frederik Van Zande on 16 Jul 09 - Snapshot

Frederik Van Zande on 16 Jul 09

If you use Google Analytics, you have likely experienced its value in understanding your shoppers and how they interact with your site. But there are deeper levels of understanding to attain. If you start tuning the data you feed to Google Analytics by "tagging" your URLs, you can generate reports of your advertising campaigns and traffic sources, and therefore gain even more meaningful insights.

<div class="cArrow"> </div><div class="cContentInner">If you use Google Analytics, you have likely experienced its value in understanding your shoppers and how they interact with your site. But there are deeper levels of understanding to attain. If you start tuning the data you feed to Google Analytics by "tagging" your URLs, you can generate reports of your advertising campaigns and traffic sources, and therefore gain even more meaningful insights.</div>

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A Guide to Google Analytics and Useful Tools | Developer's Toolbox | Smashing Magazine - 0 views

www.smashingmagazine.com/...gle-analytics-and-useful-tools

google analytics analytics hacks best practice

shared by Frederik Van Zande on 16 Jul 09 - Snapshot

Frederik Van Zande on 16 Jul 09

Google Analytics is undoubtedly the most widely used web analytics application. Emerged from and based upon the analytics-package developed by Urchin Software Corporation (which was bought by Google in April 2005), the tool has become publicly available for free under the new flagship of Google Analytics. In May 2007 the application was heavily edited, developed and released; the design was simplified and more advanced featured were added. Over years Google Analytics managed to gain on popularity because of its simplicity and many advanced features for curious site owners and professional marketers.

<div class="cArrow"> </div><div class="cContentInner">Google Analytics is undoubtedly the most widely used web analytics application. Emerged from and based upon the analytics-package developed by Urchin Software Corporation (which was bought by Google in April 2005), the tool has become publicly available for free under the new flagship of Google Analytics. In May 2007 the application was heavily edited, developed and released; the design was simplified and more advanced featured were added. Over years Google Analytics managed to gain on popularity because of its simplicity and many advanced features for curious site owners and professional marketers.</div>

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Google Insights for Search - 0 views

www.google.com/search

google insights trends marketing tools seo search visualization

shared by Ariel Castro on 12 Jul 09 - Snapshot

Ariel Castro on 12 Jul 09

With Insights for search you can compare search volume patterns for any keyword, region, seasonality, geographic distributon or properties.

<div class="cArrow"> </div><div class="cContentInner">With Insights for search you can compare search volume patterns for any keyword, region, seasonality, geographic distributon or properties.</div>

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Google Adwords - 2 views

Google Adwords, Pay Per Click Bidding feature does not work for the logic to place your advertisement on higher position if you pay more. It works on Quality Score of the keywords that you maintain for...

Google adwords e-marketing pay per click ppc internet marketing

started by David Web on 07 Jul 09 no follow-up yet

Giraffe Forum » The great big grand Web - 0 views

giraffeforum.com/...the-great-big-grand-web

internet importance adaptation telephone tv

shared by Frederik Van Zande on 05 Jul 09 - Snapshot

Frederik Van Zande on 05 Jul 09

Organizations take time to change and adapt. That's the one big lesson I've learned since I started in the web business back in 1994. It's easy to stand on the outside and pontificate about what needs to be done. It's much harder to drive the necessary change within an organization, no matter how well managed that organization is. And the larger the organization is the harder that change becomes.

<div class="cArrow"> </div><div class="cContentInner">Organizations take time to change and adapt. That's the one big lesson I've learned since I started in the web business back in 1994. It's easy to stand on the outside and pontificate about what needs to be done. It's much harder to drive the necessary change within an organization, no matter how well managed that organization is. And the larger the organization is the harder that change becomes.</div>

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E-marketing

America's Hottest Brands - 1 views

Focusing Interaction Design with Design Strategy | UX Booth - 1 views

Streams, Walls, and Feeds: Distributing Content Through Social Networks and RSS (Jakob Niel... - 4 views

Google Analytics Statistics Widget - GaVibes - Tools & Technology widget - 0 views

Reducing Size and Color Uncertainty in Product Photos | Get Elastic - 0 views

SEOmoz | SEO Guide: International Versions of Websites - 0 views

ClickTale Blog » It's Time For Real-Time - 0 views

Web Design Tips: Three Ecommerce Web Design Trends | Practical eCommerce - 0 views

Top 10 Web 2.0 Activities for Ecommerce | Get Elastic - 0 views

Search engine marketing - 53 views

10 Harsh Truths About Corporate Blogging | How-To | Smashing Magazine - 0 views

Brand Monitoring on Vimeo - 1 views

Neuromarketing » Emotional Ads Work Best - 0 views

A Copywriter's Intro to Frame-switching and Nested Storytelling | FutureNow's GrokDotCom / ... - 0 views

Test of custmer vs company centered copy (Future Now Inc) - 0 views

Tagging URLs for Better Tracking in Google Analytics | Practical eCommerce - 0 views

A Guide to Google Analytics and Useful Tools | Developer's Toolbox | Smashing Magazine - 0 views

Google Insights for Search - 0 views

Google Adwords - 2 views

Giraffe Forum » The great big grand Web - 0 views

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