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Elwood Ashworth

Marketing Your Business To The Social Networks - 0 views

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started by Elwood Ashworth on 11 May 12
  • Elwood Ashworth
     
    You probably have already known that social media is a great way to connect with people, wherever they are in the world. You may not have known that social media sites, that you're already on, can be used in your business, too. Throughout the tips below, you will learn a lot about social media, and how you can use these methods to market your business.



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    Avoid making every one of your posts a product push if you want to attract new followers. Try posting links or stories from outside providers that are relative to your niche or industry. There are a variety of other posting types, such as contests, pictures and even asking trivia questions. Provide compelling and interactive content. Instead of focusing on strategic product placement, emphasize the use of your products to interact with others. The focus should be on communicating the non-monetary value of your products. How does your brand make your customers feel, and how does it fit in with their unique lifestyle?

    Allow consumers to easily subscribe to your social media pages. People are practically addicted to these social media sites. Many will check in multiple times daily and this gives them instant access to your business!

    Make it easy for your readers to share your information. Consider putting a Facebook share icon on top of each one of your posts. While this requires a larger time commitment, it will certainly pay off.

    Conducting an Internet Q and A session is one successful tactic that can be employed to engender enthusiasm about your business offerings. This is a great way to educate potential customers about what you have to offer, and about your business. Allowing your customers to ask you questions directly, helps to create a more personal relationship between you, and your potential customers.

    Facebook Places is a feature that enables users to broadcast their location through their mobile device. Build your own Facebook place and give your customers a discount for checking in - they can show you they've done it on their smartphone. Foursquare has this feature built in, so see if it will work for you.

    A lot can be learned by interacting with social media communities. Do not limit your interactions to promoting and selling your products. If you take the time to collect information on their various interests, you can connect with them more easily, which will help you make money in the future.

    While you are undoubtedly aware of the most-used social networks, you should familiarize yourself with the smaller, more specialized networks that are used by a smaller audience. Particularly if your target customers are youth oriented, research what networks they are using and why.

    Connect LinkedIn and your blog so that you can increase your ability to market your business using social media. You open up a lot of possibilities quick when you add a LinkedIn button for sharing at the top of a blog. This will allow your blog posts to be shared among a very professional group of people, which may not be as active on other social media websites. LinkedIn has over 100 million users, so this can really improve your visit count.

    You can cultivate a lot of valuable info simply by paying attention to and participating in the communities that can be found on your favorite social media sites. Do not view social media users as money-making tools, but rather as valuable sources of information. Get to know your customers through interaction so that you can provide them with information or products of interest to them. Learn your customers' likes, pet peeves and habits, including which methods of communicating with them work best.

    As a business person, it's all about advertising your brand and finding loyal, repeat customers. Social media is a great way to make this happen. The tips listed above provide some solid tactics that you can implement in order to increase business through social media marketing. Your marketing efforts will produce great results that will motivate you to do even more with social media sites. Your business can really get a lift from social media.

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