Comparing DIRECTV Against Comcast Cable - 0 views
started by Alton Patel on 22 Apr 12
started by Alton Patel on 22 Apr 12
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started by Alton Patel on 22 Apr 12
The benefits of this digital technique are a handful of further channels and far better excellent picture, but to tell you the truth the image was fine ahead of also. Many consumers believe this change is not really worth it, however they are forced to make it and incur additional expenses, and not have services on all their TV's.
To make matters worse this adjust was forced on clients, no matter whether they want it or not. Comcast broke a critical marketing rule. Really don't force customers to transform. Give one thing new and let them choose. Let the client remain in charge. If you have to make a adjust, introduce a transition period of a year or two in purchase for buyers to get a greater really feel.
Comcast would have looked like the kind of business who cared about the buyer by the approach. Now they seem like bullies in a childhood schoolyard.
Comcast shot themselves in the foot with this move. In the past it did not matter to them. They had no competition so they had nothing at all to chance. Now nevertheless there is increasing competitors.
Initially there is satellite tv. Now there is a bigger threat. The nearby telephone business providing television. AT&T is supplying Uverse and Verizon is offering FiOS in a increasing amount of destinations. According to numerous awards they have received it is extremely great quality.
The very good news for the purchaser is the marketplace is transforming to a client-oriented place, rather of the firm oriented place. That indicates the client can vote with their feet.
A very good customer reputation is important. That is built out of exhibiting respect for the consumer. Comcast alternatively offers with 1 hand and requires away with the other. They maintain ripping open the customers wound and don't give it a probability to heal.
That's where this new brand comes into play. Comcast hopes XFINITY will breath new lifestyle into their market worn name. Count on to see them pouring lots of funds into promoting the work. Nevertheless I don't feel it will operate, not yet.
Until finally they understand they have to fix the complications very first, then re-brand, I don't believe this new name will get the job done. Clients will recognize speedily that the name is distinct, but the problems are the exact same. The value of the new brand will be lost.
I have met with Comcast executives and like them. They seem like good men and women. The challenge is they don't connect the dots and recognize that what they do with their corporation in purchase to grow, also impacts millions of other individuals, their clients.
They have not explained why they are forcing the customer to deal with these difficulties. Why they will need to upgrade the network. They do not give the buyer the respect they demand.
Comcast must understand they need to have to involve the customer, not dictate to them. Why Comcast is Re-Branding With XFINITY?
Comcast Utah