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Norman Key

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started by Norman Key on 29 Aug 12
  • Norman Key
     
    There are a number of factors that go into determining what degree of authority Google accords a particular site, and this will be discussed later in this book. At this point I just want to mention that in order to achieve authority site status you must publish original high quality material.

    It's no longer enough just having a site with a few 500 word articles consisting of content that's a rewriting of content that's available on other sites.

    Google's PANDA update's favour large companies that expend resources on producing a good website and ensure that their content is updated on a regular basis.

    That doesn't mean that you can't attract traffic from Google if you only have a one page blog.

    You just need to ensure that your blog starts with 1,000+ words of original content, is well written and has high-quality graphics. A website consisting of one single blog will rarely be able to achieve top ranking for a keyword for which there is particularly strong competition, but such a site can easily succeed in generating traffic from keywords for which there is less competition.

    In recent years, Google has used human reviews in increasing numbers, not of all the pages that get indexed but of the pages which achieve top rank for a given keyword.

    That's why it's important that your site also features high quality graphics. After Google's PANDA updates many people have found that pages which, as a result of intensive link building over an extended period of time have achieved a steadily increasing ranking have suddenly completely disappeared from Google's index or lost 50 places because Google has classified these pages as spam.

    A good way of assessing the amount of authority Google accords a site is to note how quickly new pages are indexed. The pages of a high authority site such as, for example, CNN.com are indexed almost as quickly as they're published. A medium-high authority site will be indexed within 12 hours and a medium-low authority site will have its content indexed within a week. If a site has no Google authority then it can often take more than two weeks for new content to be indexed, and many pages on a site without any authority will never be indexed.

    Keywords:

    Google indexes individual web pages using keywords.

    When it's time to select the keywords you're going to optimise your pages against it's important to bear the following four factors in mind.

    Are the keywords you have selected relevant to your product or to what you're trying to communicate?

    This is an obvious point but it's worth repeating. The only traffic you should be interested in getting is people who will benefit from reading your website.

    Your bounce rate is the frequency with which visitors only view one page when they visit your domain.

    A low bounce rate means that your pages are relevant to your visitors as they have chosen to move on to other pages on your domain. A high bounce rate indicates that visitors don't find your site interesting or relevant.

    If you choose to register for Google Analytics, you should be aware that you will be sharing information about the traffic to your website with Google. hreffer hosting

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