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Today, every company is a media company. Most just haven’t realized it.
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Dell figures it generated $1 million in revenue off of its Twitter alone.
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This “intersect” is the essence of the beacon approach. It’s about sending signals into the Web by way of content that crosses paths (or intersects) with people who are predisposed to the message and listening for it. They follow the signal back to the source, and you’ve got some potential sales.
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