Best content in Online Conversion | Diigo - Groups

The Noisy Fallacies of Cambridge Analytica and Psychographic Targeting | WIRED

Wed, 21 Mar 2018 22:02:39 -0000

Comments:

"This sort of caricature of a consumer segment was created as much for potential targeting as for populating ad agency pitches to clients." - Brian Massey

Tags: personas, psychographics, market research

by: Brian Massey

SaaS Pre-Launch Strategy: How We Got Our First 100 Paying Customers

Tue, 06 Mar 2018 00:08:50 -0000

Comments:

This is a great example of creating a MVNP (Maximum Viable Non-Product) to test your market and marketing. - Brian Massey

Tags: mvnp, mvp, market research, saas

by: Brian Massey

6 Sure-Fire Signs of a Real Digital Marketing Agency

Wed, 14 Feb 2018 15:30:16 -0000

Comments:

No no no no NO! "Each campaign is a roll of the dice. If it succeeds, great! But if it fails to meet expectations, then it becomes more wasted time during which the competition could gain an upper hand."

Are you still rolling the dice? in 2018? Stop it. - Brian Massey

Tags: marketing, agency, agencies

by: Brian Massey

Transferwise vs. WorldRemit: A Product Messaging Teardown

Wed, 14 Feb 2018 01:48:15 -0000

Comments:

TransferWise has twice the valuation of WorldRemit even though they both started about the same time.

Could Worldremit have tested their way to a marketing strategy that made them competititve with TransferWise? We think so. But TransferWise figured it out, and when they did, they didn't let go. - Brian Massey

Tags: product, messaging, creativity

by: Brian Massey

How PURE Can Boost Your Website Conversion Rates To A Whole New Level

Tue, 23 Jan 2018 18:26:52 -0000

Comments:

Here is another tool in the arsenal of the Conversion Scientist. PURE: The "Pragmatic Usability Rating by Experts" Who names this stuff? - Brian Massey

Tags: usability, ux

by: Brian Massey

How to Design an Addicting Product – The Startup – Medium

Sun, 14 Jan 2018 01:31:36 -0000

Comments:

An interesting history of motivation and the imperative of seeking behaviors. - Brian Massey

Tags: psychology

by: Brian Massey

15 Common Logical Fallacies and How to Spot Them

Wed, 08 Nov 2017 18:07:56 -0000

Comments:

Great list of things that lead us to make bad decisions... even with data. - Brian Massey

Tags: testing, biases

by: Brian Massey

Tests Go First. Usability Testing in Design. – UX Planet

Wed, 08 Nov 2017 17:47:33 -0000

Comments:

Kinds of user tests include Explorative, Assessment and Comparative. The article discusses "Hallway Testing", "Remote Usability Testing", "Expert Reviews", "Paper Prototype Testing", and "Thinking Aloud". - Brian Massey

Tags: usability, testing, design

by: Brian Massey

Common UX mistakes that can kill your project – UX Planet

Mon, 06 Nov 2017 14:04:08 -0000

Comments:

These are the things that make redesigns fail. I've seen it. Over and over. - Brian Massey

Tags: no_tag

by: Brian Massey

The State of the SaaS Economy

Fri, 03 Nov 2017 19:10:09 -0000

Tags: saas

by: Brian Massey

(1) The Bayesian Trap - YouTube

Thu, 02 Nov 2017 21:31:46 -0000

Comments:

The best description of Bayesian probability I've found. You need to know this. - Brian Massey

Tags: science, bayes, ab-testing

by: Brian Massey

Forget The 10,000-Hour Rule; Edison, Bezos, & Zuckerberg Follow The 10,000-Experiment Rule

Mon, 30 Oct 2017 14:27:01 -0000

Comments:

When collecting data is so inexpensive and easy-to-do, we can no longer suffer old methods of becoming excellent at our jobs.

'A 2014 review of 88 previous studies found that “deliberate practice explained 26% of the variance in performance for games, 21% for music, 18% for sports, 4% for education, and less than 1% for professions. We conclude that deliberate practice is important, but not as important as has been argued.” ' - Brian Massey

Tags: testing, science

by: Brian Massey

Ghost buttons: Why you should be afraid. – prototypr

Tue, 24 Oct 2017 17:15:04 -0000

Comments:

@PrototyprIO - Great summary of where Ghost buttons come from and when they could be used without impacting your conversion rates. - Brian Massey

Tags: design, testing, buttons

by: Brian Massey

Flat Design: Why you should question Nielsen Norman’s research on the trendy design style.

Mon, 09 Oct 2017 14:48:23 -0000

Comments:

Even experienced research groups like Nielsen Norman can get testing wrong by adding too many variables. The author argues that too many variables changed in these tests

And he's right. - Brian Massey

Tags: design, testing

by: Brian Massey

Wireframes are dead—why I haven’t used wires in over a year.

Fri, 06 Oct 2017 20:59:11 -0000

Comments:

I've always argued that wireframes should come later in the web design process after copy and persuasive elements have been established.

Zakary Kinnaird argues there may be no good time for wireframes.

I can't test wireframes, esp. if they contain Lorem Ipsum copy. So wireframes lock in design elements before we even know what visitors prefer. Good comments as well. - Brian Massey

Tags: ux, design

by: Brian Massey

How to choose a user research method – UX Planet

Sun, 10 Sep 2017 17:07:06 -0000

Comments:

Here is an excellent summary of the kinds of user testing you can employee, and how to choose. - Brian Massey

Tags: ux, behavioral science, user testing

by: Brian Massey

Pricing Psychology: 7 Clever Tweaks To Make Customers Buy Again | Post Funnel

Mon, 28 Aug 2017 13:39:38 -0000

Comments:

Have you considered trying any of these. We would love to hear what you found. - Brian Massey

Tags: pricing, anchoring, price

by: Brian Massey

(23) Conversion Rate Optimization Best Practices [WEBCAST] with Brian Massey - YouTube

Thu, 17 Aug 2017 16:15:09 -0000

Tags: Three, key, things, businesses, should, consider, about, Optimization., conversion, marketing

by: Brian Massey

Visual sugar – uxdesign.cc

Fri, 04 Aug 2017 21:14:44 -0000

Comments:

When designing pages that are informational and persuasive, "visuial sugar" will often have a very meaningful negative effect on leads and sales. This is a great summary of what NOT to do on your landing pages and websites. - Brian Massey

Tags: design, ux

by: Brian Massey

Persuasive Techniques in Website Optimization: The Ultimate Guide for SaaS (100+ persuasion techniques) - Convertize.blog

Wed, 12 Jul 2017 18:22:32 -0000

Comments:

This is a great roundup of the biases and psychological effects that drive humans to act. Every marketer should be comfortable with these concepts. - Brian Massey

Tags: biases, behavioral science

by: Brian Massey