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Levy Rivers

Editorial - The Gas Tax - NYTimes.com - 0 views

www.nytimes.com/...27sat1.html

obama economy

shared by Levy Rivers on 28 Dec 08 - Snapshot
  • They bought them because they wanted big cars — and because gas was cheap. If gas stays cheap, Americans would be less inclined to squeeze their families into a lithe fuel-efficient alternative.
    • Levy Rivers
      Levy Rivers on 28 Dec 08
       
      Because tax policy favored - SUV use
  • The recent infatuation with the Toyota Prius and other fuel-efficient cars could well come to a similar end. It took a gallon of gas at $4.10 to push the share of light trucks down to 45 percent in July. But as gasoline plummeted back to $1.60 a gallon, their share inched back up to 49 percent of auto sales in November.
Levy Rivers

A mixed reception for social networking by emplrs w Workforce - 0 views

www.smartbrief.com/...storyDetails.jsp

socialnetworking

shared by Levy Rivers on 13 Nov 08 - Snapshot


    • We don't officially sanction social networking on the job, but we don't really care as long as people are getting their jobs done -- 71 votes, 34.8%
    • My organization bans it, blocking access to IM and sites such as Facebook -- 51 votes, 25%
    • Social media is integral to our business model -- 32 votes, 15.7%
    • We encourage our staff to use social nets to build their professional networks -- 31 votes, 15.2%
    • We discourage it. It's too much of a time waster and a legal risk -- 19 votes, 9.3
Levy Rivers

Social Networking Demystified - What is it, and how does it work? | Vision Advertising - 0 views

www.vision-advertising.com/...hat-is-it-and-how-does-it-work

demystified socialnetworking marketing

shared by Levy Rivers on 24 Oct 08 - Snapshot
  • Let’s define social networking for those not familiar with it. “Social networking” is a technology-based means of communication utilizing the power and variety of the Internet to provide an infinite variety of tools and offerings
  • People can leverage these sites to create a sense of presence that even traditional marketing experts can appreciate: brand awareness, lead generation, information sharing and so on. And the real keys to success are the same as in traditional marketing: frequency, relevancy and cross-marketing, to name a few.
  • Critics claim that social networking is merely a gimmick. In reality, while it is true that social networking alone will not likely produce substantial leads in the absence of other critical methodologies, it IS true that combined with other methods, and when used regularly, social networking can, and has, produced excellent results.
  • ...1 more annotation...
  • there is relatively NO barrier to entry
Levy Rivers

Twitter and Yammer Test Dot-Com Business Models - 0 views

www.nytimes.com/...21twitter.html

twitter yammer business monitor

shared by Levy Rivers on 21 Oct 08 - Snapshot

  • The two poles of the debate are apparent in the world of microblogging, where people use the Web or their cellphones to blast short updates on their activities to a group of virtual followers.

    Twitter, a start-up company in San Francisco that has become a household name, is the leading microblogging outfit. At least three million people have tried its free service, according to TwitDir, a directory service. But Twitter has absolutely no revenue — not even ads.

  • Twitter has drawn much attention in the tech world since the service began in 2006. When a user is logged in through the Web or a cellphone, it asks one simple question, “What are you doing?” Users answer in 140 characters or less. While some of these “tweets” have the profundity of haiku, most are mundane, like “Sure is pretty out tonight” or “My eyes itch. I am very aggravated.”
  • Yammer tweaks the question, asking, “What are you working on?” The goal, said its chief executive, David Sacks, is to make offices more productive. People on Yammer update colleagues on company events or ask work-related questions without clogging e-mail boxes with mass mailings.
  • ...1 more annotation...
  • Early next year, Twitter plans to introduce several ways to bring in revenue. One idea is to charge companies that want to use Twitter as an official channel to talk with their customers and monitor what they are saying.
Levy Rivers

Design for Frugal Growth - 0 views

www.strategy-business.com/...rr00062

leadership marketing strategy

shared by Levy Rivers on 15 Oct 08 - Snapshot
  • The control of costs had been its greatest strength. But it was now the greatest weakness. The company had spent so many years trying to reduce expenses that this imperative was hardwired into its practices, processes, and organizational design. When executives tried to shift gears, to expand into new markets and introduce new products, those old ways of doing business also had to change.
  • Meanwhile, consumers were growing increasingly sophisticated. They wanted more information about Amberville’s products. So did institutional customers, such as schools and restaurant chains. Some Amberville marketers saw the opportunity to build Web sites and use other online channels to connect directly with consumers. But these efforts faltered amid the sheer complexity of multiple product categories. And their failure led many people in the company to conclude that even the business units that were closest to Amberville customers had lost their market focus and speed.
Levy Rivers

About 12seconds | 12seconds.tv (alpha) - 0 views

12seconds.tv/about

status updates

shared by Levy Rivers on 11 Oct 08 - Snapshot
  • What is 12seconds

    12seconds is the best place online for video status updates. It's a super easy way to share what you're doing with your friends and family using short video clips. You can use your web cam or mobile phone. Show your friends where you are, share your thoughts, or tell them how you're doing. We are building a video status platform that will help you keep up to date with your friends 12 seconds at a time
  • Levy Rivers
    Levy Rivers on 11 Oct 08
     
    Currently in alpaha testing - check back later
Levy Rivers

Twitter Tactics - 0 views

reputationist.info/...twitter-tactics.html

conversation reputationist twitter

shared by Levy Rivers on 11 Oct 08 - No snapshot
  • If Twittering is new to you or you want to understand what you can make of those telling the world about themselves in 140 characters at a time, then is presentation is designed to answer these questions. Over a period of time I have offered quick glimpses into applications that are designed to promote and engage in online conversations - this is another along those lines.
Levy Rivers

Silverpop Takes Email Marketing Social - 0 views

www.marketwatch.com/...story.aspx

email networking silverpop social

shared by Levy Rivers on 04 Oct 08 - Snapshot
  • Silverpop's new Share-to-Social feature allows
    marketers to quickly turn emails into socially-enabled viral messages.
    With a click, marketers can place links within an email allowing
    recipients to easily post the message to their profile page on Facebook
    or MySpace, where friends can see the message, make comments and even
    post the email on their own profile pages.
  • One of our
    emails was posted on 50 different social network profile pages. That
    kind of customer endorsement turns our email 'push' marketing into a
    powerful 'pull' campaign."
  • And
    Silverpop's enhanced reporting capabilities enable marketers to identify
    which of their email messages have gone viral, allowing them to track
    message activity at a granular level and target future messages based on
    that information.
Levy Rivers

NPR boosts online offerings, seeks larger audience - 0 views

money.cnn.com/...42d87c30f5e2fa9acec67bab42.htm

networking npr social tools

shared by Levy Rivers on 30 Sep 08 - No snapshot

  • NPR also plans to overhaul its Web site and expand the tools for sharing its programs elsewhere over the next few months. And it is working to increase the flexibility of its popular "podcasts," audio downloads that have tripled in usage over the past two years.

    These digital initiatives are aimed at capturing and retaining audiences _ particularly younger people who aren't habitual radio listeners but who represent the future for fundraising at NPR's member stations.

Levy Rivers

Scavenger Hunt Ideas - 0 views

www.catalogs.com/...scavenger-hunt-ideas.html

scavenger

shared by Levy Rivers on 20 Sep 08 - Snapshot
  • A Picture Hunt Instead of looking for objects, you can have teams take pictures. Give one member of each group a camera (if you are hosting a party for kids, have one adult in each group carry a camera). Then send them out to find certain landmarks in the neighborhood. Have them take pictures of each item on the list.
  • Hunting for Information Rather than having teams look for objects, you can ask them to collect information. Teams can find dates on certain buildings, count the number of houses on a certain block, gather facts from historic landmarks, etc. To do this, map out a route that the teams will take. This is an inexpensive way for teams to collect information, learn and have fun at the same time.
  • Hunting for Sound Rather than looking for objects, have teams carry a tape recorder. Give them a list of different sounds to listen to. When they find the sound, they record it. Certain sounds might include the ringing of a bell, the ticking of a clock, a radio station jingle, etc. Set a certain time frame and see how many sounds teams can find in the allotted time.
Levy Rivers

Wall Street Journal Adds Social Networking Tools - Technology - redOrbit - 0 views

www.redorbit.com/...l_adds_social_networking_tools

socialnetworking tools

shared by Levy Rivers on 16 Sep 08 - Snapshot

  • The Wall Street Journal is hoping to gain readers by renovating its Web site to include certain features from social networking sites.

    In it’s first major revision since 2002, WSJ.com’s new “Journal Community” will allow paid subscribers to create their own profile page with their interests, hobbies and photos.

  • The site will also be changed so that nonpaying visitors can navigate and identify free, ad-supported content.
  • Members of the Journal community will be able to comment on stories, create discussion groups and ask for business advice.
Levy Rivers

InternetRetailer.com - Social networking tools unite Circuit City shoppers and resources on... - 0 views

www.internetretailer.com/article.asp

corp internetretailer pluck quamut

shared by Levy Rivers on 14 Sep 08 - Snapshot

  • Big-screen TV shoppers facing a mystifying array of models and technical jargon now can bring along a friend while shopping at CircuitCity.com. New social networking tools and ratings resources on the site enable visitors to chat with others and review magazine articles rating TVs and other electronics gear.

    A social media platform from Pluck Corp. also enables visitors to connect online with company product specialists for advice on tricky purchases, such as high-definition TVs, digital cameras and personal computers.

  • Levy Rivers
    Levy Rivers on 14 Sep 08
     
    Ways to build convidence and sales
Levy Rivers

B&N's Quamut Lures Publishers, Takes on About.com - 4/7/2008 - Publishers Weekly - 0 views

www.publishersweekly.com/...CA6548129.html

backlist quamut

shared by Levy Rivers on 14 Sep 08 - Snapshot
  • ut, Weiss said, “We’re hoping to catch up and replace [About] in as many categories as we can.” He also said Quamut offers publishers opportunities to revive backlist titles through licensing deals. The company has purchased content from Globe Pequot on fly fishing and from TFH Publications on pet care.
  • About, said its writers are “journalists and professionals.” The company trusts its writers to post content before it is reviewed by About’s editorial staff. Health information is the exception; a medical review board examines content before it is published. But everything else is created on a “publish-first model,” said Daecher, with writers “fact-checking themselves.”
  • Christopher Reggio, book publisher at TFH, said Quamut initiated the licensing deal. TFH created some content exclusively for Quamut, while other material came from its existing titles. It has already supplied Quamut with 50 articles and is in the process of providing 50 more. Now that the site has officially launched, Reggio is hoping that links to other TFH books for sale at BN.com will result in book sales. Weiss expects Quamut to drive traffic to BN.com and to boost book sales.
Levy Rivers

Users Demand Expertise at How-To Web Sites - New York Times - 0 views

www.nytimes.com/...28ecom.html

& barnes crowd expertise howto noble of project wisdom

shared by Levy Rivers on 14 Sep 08 - Snapshot
  • Quamut is the latest brand to capitalize on what company executives said is a growing disinclination among Web users for amateur how-to advice. Whether that distaste can support a departure from Barnes & Noble’s core business is a question investors will be considering.
  • Quamut differentiates itself from the long list of how-to sites like eHow, HowStuffWorks.com and, to a lesser degree, About.com (which is owned by The New York Times Company), with a somewhat novel twist: selling downloadable documents of its otherwise free conten
  • This is far from the first online publishing initiative for Barnes & Noble, Mr. Weiss said. Among other efforts, the company in 2001 bought SparkNotes, an online study guide series, and helped oversee the expansion of that business into a wide range of topics. It also began printing and selling the guides in its stores
  • ...4 more annotations...

  • Quamut pays a team of freelance writers to create those, which are vetted by the company’s editors.

    Those writers, Mr. Weiss said, are the other important difference between Quamut and sites that rely on self-proclaimed experts or site visitors for content. “We actually don’t believe in the wisdom of the crowd,” he said. “This is the old-fashioned publishing model.”

  • That model has established About.com as one of the most popular sites on the Web, and helped prop up the Times Company’s revenue. About, which offers a combination of how-to content and less pedagogical information involving urban legends or political humor, pays 721 freelancers to cover some 70,000 topics. Roughly 41 million people visited the site last month, according to comScore Networks, an increase of about 3 million from December.
  • Mr. Sinha, of the JMP Group, said the most successful how-to sites are likely to include expert advice, as well as advice from other readers and a format that allows questions and answers.
  • That is closer to the approach taken by Demand Media’s eHow, which is among the oldest of how-to sites. Investors poured about $30 million into the site during the online boom, only to see the business falter when advertising revenue dried up. After Demand bought eHow two years ago, it continued to build the site’s content with professionally written articles, but also allowed users to chime in with their own advice.
  • Levy Rivers
    Levy Rivers on 14 Sep 08
     
    Division of B & N is trying to move into active space
Levy Rivers

Competitious - 0 views

www.competitious.com/projects

competitious

shared by Levy Rivers on 11 Sep 08 - Snapshot

  • A project contains a collection of competitors, and can represent the different products or services your company may offer.

    Many companies only have one project, but if your company offers products or services in different markets, using multiple projects may make sense.

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