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Winston Parks

SEO - Mastering H1 Tags For Higher Search Engine Ranking - 0 views

Web Design Lanarkshire Development Scotland Online Marketing fish tanks tropical maintenance need maintenanc h1 tags search engine optimisation

started by Winston Parks on 16 Apr 12
  • Winston Parks
     
    So if you are applying for a job in PR, it's fine to say you have been a journalist, and not so relevant to say you did three years as a lumberjack (although it might make a good book).

    Inside your final paragraph, say that you have enclosed your resume/application form and would very much appreciate the opportunity of an interview.

    A cover letter is a great way to make an impact. Make sure your punctuation and grammar are correct - the best way is to get an uptight friend to check your letter for you! Don't use silly paper - plain white or cream is okay. Use a good top quality envelope.

    For those who have written a cover letter that you're happy with, be sure to produce a copy for next time period, so you don't have to disclose the whole tortuous process again from scratch!
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    Are we becoming so obsessed with driving traffic to our sites that individuals are neglecting to discover that clicks aren't clients. Customers dictate the success or failure in our business, not clicks.

    OK, I'll be the primary to admit that unless we get people to the site, we have no chance of filling your coffers, but how several visitors have we failed to convert because they leave the site disillusioned; overfaced by messy, unstructured content and unable to find what they have been seeking quickly enough. I do a fair number of surfing to research products or services and like most people I'm busy and haven't plenty of time to wade through a page stuffed with rubbish in order to find what I'm looking for. I may look at 20 or more sites until I'm satisfied which takes time. The sites that get me in are include those with simple attractive designs with the information I'm seeking within easy navigable forms.

    I believe the home page, which is the commonest landing page, should be simple and well designed with subtle complimentary colours. The page shouldn't be over-coloured and gaudy. A few colours are all that's vital. White space can use effectively to contribute for an eye-catching effect. I know the look and feel of a page is subjective and realise that some sites are based on the bold and brassy, so I'll concede there are exceptions.

    This article should be minimal using only "content tasters" exhibited, with "Read more... " one-way links to open flyouts, accordions or new pages. This gives the visitor the choice of things know about read and when to learn it. Visitors are very likely to feel in control during their visit and are far more likely to stay on the site and explore further.

    A simple home page designed in this way will also load quicker. A slow loading web site, packed with images, sidebars and cluttered content will deter a visitor and will also rank less favourably browsing engines.

    Now I realize that content is queen to Google and co. and I'm certainly not suggesting that we should abandon it in preference of aesthetics. Your visitor shouldn't end up deprived of information but it ought to be their decision to seek it using good navigation.
    Web Design Lanarkshire

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