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Adelbert Duran

Tips For Personalizing Your Mobile Marketing Messages - 0 views

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started by Adelbert Duran on 19 Sep 12
  • Adelbert Duran
     
    Are you adequately familiar with mobile marketing? Is there a marketing plan you have in place? Perhaps your existing plans could be improved. Is your current strategy working effectively for your business, or is it hindering progress? Are you confident that you are using your plan the way you should? If you're admittedly new to mobile marketing, then read on for some valuable tips.

    Mobile marketing should focus on retaining existing customers instead of gaining new ones. Current customers are likely to understand why they receive messages from you on their phone, whereas a potential customer may be aggravated by unsolicited contact. Mobile marketing used for new consumers is often regarded as spam.

    Keeping your ears open is the key to building a successful mobile marketing strategy. Listen and meet the needs of customers. Research what your competitors are doing with their campaigns and determine whether or not you may be able to do something similar.

    You can encourage customer participation and enhance your brand recognition with QR codes. QR codes allow you to easily share coupons, promotions, and discounts. They are easily used as well as simple to capture with a cell phone. These codes make it easy to quickly deliver information about your company to your customers.

    Try putting some quizzes and games into your mobile marketing efforts. A lot of people will play a mobile quiz game on their phone during an idle moment. Quizzes have the dual benefit of amusing your customers and providing you with a creative way to obtain feedback and other consumer data on your product or service.

    Be wary of the time of day you text your customers. Not too late not too early. Customers will be irritated if they are awakened by a mobile marketing text.

    Be simple and easily understood. Lessening the amount of clicks you need will create the most efficient marketing system. Always remember that keypads are small so you should keep typing to a minimum for best results. Therefore, cut everything from the campaign except for the items you absolutely must keep.

    Define your goals before starting to design your campaign. At first, you need to understand what goals you'd like to achieve through mobile marketing. Decide if you are trying to retain customers, increase sales or promote new products and services when you are customizing your messages. This way your customers will get what they need and you will achieve your marketing goals.

    Have a telephone number database to assist your mobile marketing efforts. Don't add cell phone numbers randomly into your database. That can be trouble. You must get their go ahead before you begin. You can do this through the internet or by having the individual text you using a code you have given them.

    Mobile marketing has something to offer everyone. There are so many options available that no two businesses use the same strategies. What is helpful to one company may be useless to another. The tips you just read will help you decide which strategies are right for your business venture.


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