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Charlie Buchanan

3 Harmful SEO Mistakes You Don't Want to Make - 0 views

SEO Basics Learn Mistakes

started by Charlie Buchanan on 09 Apr 12
  • Charlie Buchanan
     
    Online marketers today put much of their efforts into search engine optimization.

    The reason for this is that almost every active Internet user accesses search engines like Google to find websites, discover information and navigate the web. Now, if you have a website then you obviously should put in effort to get it ranked in the major search engines, because that's how you'll be reaching out to your target market easily without any cost. In order to help you rank your sites and avoid some of the common pitfalls, we'll be discussing a few of the most common SEO mistakes often made by marketers.

    One of the most important elements of SEO is using the anchor text effectively. When you set up a link with your site's url, these are the words that appear. It's important to use your main keyword here, as this is what the search engines look at when it comes to ranking your site.

    In other words, your anchor text should contain the exact keywords you want to rank for, such as "diet tips." If your anchor text says something like, "for more information," however, you're making the mistake of not giving the search engines any meaningful keywords.

    While backlinks are valuable for your sites ranking, getting them quickly is not a good idea. Getting lots of backlinks fast is a good way to lower your site's ranking, even if it's presently high. From the point of view of the search engines, this is a type of spamming and they will spot this easily enough. Therefore, you have to acquire links slowly and not be in a hurry if you want good results with the search engines. If you want to succeed at SEO, you have to build your links in a natural manner. There are services out there that help you gain natural links, but it's always good to do it ethically, without cheating the search engines, because obviously you're looking out to create a long term relationship with them.

    Keyword stuffing is an SEO mistake it's easy to make if you're not careful.

    Overusing your main keywords will cause the search engines to devalue your site. Instead, you should just sprinkle your keywords in and around your content, and maintain a keyword density of 4% to 5% and no more than that. Some people think that if using their keywords a few times is good, using them constantly is even better. This is a serious error, though. The search engines have the technology to know if you're keyword stuffing, so it's a practice you should avoid.

    In general, you can go very far using the right SEO techniques, as long as you don't make the kind of mistakes we covered in this article. When you work on avoiding such mistakes, you learn how to counter similar problems that may crop up in the future. The sooner you can catch any mistakes, the easier it will be to correct them and start improving your site's ranking.

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