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More and better collaboration has always been the mantra of Enterprise 2.0. Is Enterprise 2.0 a game changer for collaboration?

The basic premise of collaboration is simple: working together to achieve a common goal. However, can it be done without consequences?

In this complex world we live in, most decisions require the involvement of multiple individuals. However, we must be aware of the fact that decisions are never made by a group, but always by individuals.

"In this on-going collaboration debate, too many people view collaboration as a solution to a problem. It is not. Collaboration is the behaviour that emerges in contexts that invite for collaboration."

"In the context of social business, too much of the thinking is focused on creating homogeneity, a level playing field for all participants. Instead, it should embrace diversity and complexity."

The "real" Enterprise 2.0 is not a technology or marketing plan, but the reinvention of the enterprise itself. It's a rethinking of the structure, process, culture and even, in some cases, the very purpose of the enterprise.
With technology erasing barriers to participation and communication, we're seeing a change in the nature of how we go about running an organization.

As high-tech supply chains increase in complexity, they become harder to manage. Collaboration between OEMs, suppliers, and retailers is the answer.

Tacit interactions are becoming central to economic activity. Making those who undertake them more effective isn't like tweaking a production line.