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YU-TA LEE

Efficient Frontier Insights: Google Instant: Potential Implications for the Advertiser - 0 views

blog.efrontier.com/...ations-for-the-advertiser.html

Google Google Instant ad advertising

shared by YU-TA LEE on 09 Sep 10 - No Cached
  • YU-TA LEE on 09 Sep 10
     
    Google Instant 對於廣告商意味著什麼？
YU-TA LEE

Digital: Study Says Most Marketers Should Forgo Foursquare - Advertising Age - Digital - 0 views

adage.com/...article

advertising ad Location Based Service LBS Foursquare marketing

shared by YU-TA LEE on 28 Jul 10 - No Cached
  • YU-TA LEE on 28 Jul 10
     
    LBS 還沒到起飛的時候，研究顯示目前使用 LBS 的美國人僅 4%。不過因為使用者多為男性、高教育份子，更經常為親友間購物前的意見詢問對象，若行銷係針對該族群，或許現在就可以開始運用 LBS。
YU-TA LEE

The Local Advertising War Will Be a Clash of the Internet Titans - 0 views

mashable.com/...local-advertising-war

local ad advertising Google

shared by YU-TA LEE on 16 May 10 - Cached
  • YU-TA LEE on 16 May 10
     
    在地廣告將會是各科技業大頭的下一個戰場！
YU-TA LEE

Official Google Australia Blog: Turn left at the chemist and I'll meet you at the ATM - 0 views

google-au.blogspot.com/...-chemist-and-ill-meet-you.html

Google Maps Google ad

shared by YU-TA LEE on 19 Mar 10 - Cached
  • YU-TA LEE on 19 Mar 10
     
    Google 在澳洲的地圖服務上開始提供放置廣告的功能。廠商付費購買展示圖示的機會，而 Google 將會依使用者搜尋的字眼，在地圖上展示廠商圖示，如果使用者未在地圖上與廠商圖示進行互動，該圖示將會消失。
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