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YU-TA LEE

Digital: Study Says Most Marketers Should Forgo Foursquare - Advertising Age - Digital - 0 views

adage.com/...article

advertising ad Location Based Service LBS Foursquare marketing

shared by YU-TA LEE on 28 Jul 10 - No Cached
  • YU-TA LEE on 28 Jul 10
     
    LBS 還沒到起飛的時候，研究顯示目前使用 LBS 的美國人僅 4%。不過因為使用者多為男性、高教育份子，更經常為親友間購物前的意見詢問對象，若行銷係針對該族群，或許現在就可以開始運用 LBS。
YU-TA LEE

Why We Check In: The Reasons People Use Location-Based Social Networks - 0 views

www.readwriteweb.com/..._use_location_checkin_apps.php

LBS Location Based Service Foursquare checkin Gowalla Google Latitude

shared by YU-TA LEE on 10 Jul 10 - Cached
  • YU-TA LEE on 10 Jul 10
     
    為什麼人們會使用 LBS 服務（如：Foursquare、Gowalla、Google Latitude）？本文提出幾個誘因，如與朋友聯繫、為了贏得遊戲、作為個人記錄等。
YU-TA LEE

Check-Ins are Coupons. Game Mechanics are Bullshit. Show Me The MONEY or Go Home (Loser... - 0 views

500hats.typepad.com/...checkins-are-coupons.html

LBS Location Based Service Foursquare check-in

shared by YU-TA LEE on 11 Apr 10 - Cached
  • YU-TA LEE on 11 Apr 10
     
    本文認為目前的 Location Based Service 規模都太小，所謂的遊戲機制無法吸引主流大眾，必須提供更直接的經濟誘因，才有可能真正起飛。
YU-TA LEE

How the Fashion Industry Uses Location-Based Marketing - 0 views

mashable.com/...fashion-location-based

fashion Foursquare Marc Jacobs app

shared by YU-TA LEE on 23 Mar 10 - Cached
  • YU-TA LEE on 23 Mar 10
     
    從 「Marc Jacobs 與 Foursquare 合作，送解開特製 badget 的使用者時裝秀入場券」，來解讀時尚圈未來可以如何利用實體位置服務行銷。
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