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Lyle Blankenship

Increasing of radio networks caused radio stations - 0 views

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started by Lyle Blankenship on 27 Apr 12
  • Lyle Blankenship
     
    Satellite tv, Internet, Digital Communication ~ End with the Twentieth century
    In 1920, radio was basically developed, primarily to be used through the military, strictly for sendingHistory with the Media - Old Radios messages from place to another. David Sternoff, the then-president of RCA, first had the idea to offer radio sets to consumers, or what were then called radio receivers. However, consumers needed an excuse to purchase radios, so RCA was the first person to create r / c nationwide. Between 1920 and 1922, 400 radio stations were set up, starting with KBKA in Pittsburgh. Stations were also set up by universities, gucci watches, public safety officers, hotels, and labor unions.
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    By 1923, there was 600 the air over the United states of america, and $83 million valuation on sets had been sold.
    The biggest difference in radio before and after 1923 could be that the first advertising wasn't heard for the radio until 1923. RCA during the time is made of four companies:

    Westinghouse
    United Fruit was one of the first global corporations, and something in the first to advertise around the radio. The AT&T division of RCA first considered selling time for the air to companies, which marked the start of 'toll broadcasting.' WEAF was the 1st station to function this way, causing widespread outrage, and accusation of 'polluting the airwaves.'
    For this reason controversy, the technique of selling advertising time was called 'trade name publicity.' Sponsors linked their name with a program for the air, rather than advertising a unique product in a very 30 second 'commercial' as you may know it today.
    Why did AT&T plan to experiment with charging companies for air time?
    AT&T was not coming to a money from broadcasting at that time simply because they only made transmitters, not receivers. They only made money when new stereo bought the gear necessary to broadcast. They didn't make income using consumers buying radios.
    AT&T also started the practice of paying performers for time around the air, as opposed to only volunteers, which was standard practice for radio content getting the club that period.
    The initial radio network
    In 1926, RCA set up the initial radio network, NBC. They decided it absolutely was more potent and efficient to make shows in New York City, after which link the primary radio station with stations all over the nation, connected by AT&T (another RCA company) phone lines. (Now television networks are linked by satellite on their affiliates).
    This was the beginning of the network affiliates system. The optimal network makes sure everyone in the country is capable of doing hearing their signal. NBC at that time had two philosophies:
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    Radio content would be a 'public service,' replica guess watches ended up being sell radios.
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    Radio content was designed to get income from advertising.
    Reputation the Media In 1927, the 2nd network was formed. It had been CBS, started by William Paley. Paley was the first person to believe that networks might make money strictly from advertising, not participating in the sales of radios. Like AT&T, CBS did not make radios. From the beginning, they provided their from selling advertising.

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