Japan yens for Reese's Peanut Butter Cups - 0 views
started by Youssef McBride on 26 Aug 12
started by Youssef McBride on 26 Aug 12
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started by Youssef McBride on 26 Aug 12
That altered this spring when Seiyu GK, the Japan arm of Wal-Mart Outlets Inc, began promoting the chocolate and peanut butter Reese's below an unique one particular-yr distribution agreement with Hershey Co.
The items are the identical as those sold in the United States, minus a preservative not accepted for use in Japan.
Seiyu's investigation led the organization to conclude it would find fans here for the candy in the distinctive orange wrapper.
"We've decided to offer them in Japan mainly because there were customers' opinions such as 'being addicted,'" explained a Seiyu spokeswoman.
Based mostly on their initial reception, Reese's Peanut Butter Cups are likely to be in Japan to stay.
Seiyu's initially-month revenue amounted to 1.7 instances a lot more than Kit-Kat Mini, which had been the most well-known product in the store's chocolate line-up until eventually then, the spokeswoman stated.
Seiyu has no breakdown of customer profiles, but "addicted" expatriates accounted for some of the income.
"As soon as I came to Japan, and couldn't find them, I was ready to shell out insane amounts of funds just to get them," explained 36-year old John-Mark Kuba. The Hawaii native came to Japan in 2005 and operates as an assistant language teacher at a junior large school in Tokyo.
When he spotted them on a shelf in a Seiyu shop in suburban Tokyo's Ogikubo, he said he couldn't feel it, adding: "It seemed so out of spot."
Kuba promptly snapped up three packages containing a complete of 18 significant Peanut Butter Cups.
NO TBHQ.
About 85 of Hershey's income are from the U.S. market, but it expects international net product sales to rise to about twenty of total income by 2017. Republican Akin defies party bosses, stays in Missouri Senate race, Republican Akin defies party bosses, stays in Missouri Senate race
"Our want to expand internationally was effectively timed with Walmart's wish to increase their sales of our most iconic solutions across their international shop footprint," Hershey spokesman Jeff Beckman wrote in an e-mail.
Hershey's creates Japan's Peanut Butter Cups in the U.S. for export. Although the company doesn't comment on product formulation, Beckman mentioned the Reese's goods offered in Japan are identical to these sold at Walmart retailers in the United Kingdom, South Africa and Latin America.
1 big difference in between the export version and the one particular offered in the U.S. is apparent from comparing labels. The Reese's offered abroad do not list "TBHQ," which is shorthand for tertiary butylhydroquinone, a preservative.
The U.S. Food and Drug Administration permits its use, but it has not been authorized in some other countries, including Japan.
Excluding the TBHQ suggests staying away from the headaches faced by Japan's Duskin Co a decade ago, when it admitted its Mister Donut subsidiary had offered imported pork buns containing the additive. The revelation and ensuing scandal led the company's president to resign, and a shareholder to file a lawsuit.