The world's best and long-lasting brands were typically created by a divergence from an existing product category. These brands continue to survive not because of their 'share of market' but for being first in the mind of consumers.
Real time search is available on Twitter and just recently, Facebook, for users to search for the latest buzz.
If utilized well, this feature is not only useful for individuals but businesses as well. The good news is, you don't need a book for dummies to get started. You just need this post!
""The idea is to allow people to curate lists of Twitter accounts. For example, you could create a list of the funniest Twitter accounts of all time, athletes, local businesses, friends, or any compilation that makes sense.""