Conversation Marketing: Internet Marketing Strategy Blog

Thu, 06 Mar 2008 17:08:51 -0000

Highlights and Sticky Notes:

Tags: internet, marketing

by: ian lurie

An Internet Marketing Manifesto | Internet Marketing Strategies : Conversation Marketing

Thu, 24 May 2007 08:45:17 -0000

Highlights and Sticky Notes:

Application and database development are the gears and levers that make it work.

Not sure this is a critical point. It's true, but not the most important thing to say, too much weigh being said so soon. Maybe make it a footnote? - Eric Holter
That's the hard part of this - how do we talk about all the different elements, but make it clear that the discipline is more than the sum of those elements? - ian lurie

Search is still the primary way folks find what they want. That's not going to change any time soon.

You might want to qualify this a bit given the significant growth in site discovery via social tagging--del.icio.us, StumbleUpon, and the long tail of niche social networks and recommendation sites. - Eric Holter

behave ethically

A page from a newsletter I wrote musing about client relationships...
http://www.newfangled.com/managing_client_relationships - Eric Holter

Guarantee effort and communication, not results

Certainly the word guarantee should be avoided but I think results are always implied in any effort we make for a client. I would certainly resist specift results though based on your acuate opservations about the complexity of Internet marketing. - Eric Holter

We must record everything about a client's campaigns:

I agree, but I'm stumped on how to do this. How do I record and report every blog post, every directory submission, every annoted note of a social bookmarkeing service ;-) when there are so many little efforts that go into multifacted campaigns?

Ideas?? - Eric Holter
Well, clearly you have to do what's reasonable. You can't record every shred of information. But you can record performance data, and learn from it. - ian lurie

Tags: no_tag

by: Eric Holter