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Contents contributed and discussions participated by Eric Holter

Eric Holter

An Internet Marketing Manifesto | Internet Marketing Strategies : Conversation Marketing - 0 views

  • Application and database development are the gears and levers that make it work.
    • Eric Holter
       
      Not sure this is a critical point. It's true, but not the most important thing to say, too much weigh being said so soon. Maybe make it a footnote?
  • Search is still the primary way folks find what they want. That's not going to change any time soon.
    • Eric Holter
       
      You might want to qualify this a bit given the significant growth in site discovery via social tagging--del.icio.us, StumbleUpon, and the long tail of niche social networks and recommendation sites.
  • behave ethically
    • Eric Holter
       
      A page from a newsletter I wrote musing about client relationships...
      http://www.newfangled.com/managing_client_relationships
  • ...2 more annotations...
  • Guarantee effort and communication, not results
    • Eric Holter
       
      Certainly the word guarantee should be avoided but I think results are always implied in any effort we make for a client. I would certainly resist specift results though based on your acuate opservations about the complexity of Internet marketing.
  • We must record everything about a client's campaigns:
    • Eric Holter
       
      I agree, but I'm stumped on how to do this. How do I record and report every blog post, every directory submission, every annoted note of a social bookmarkeing service ;-) when there are so many little efforts that go into multifacted campaigns?

      Ideas??
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