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Gary Edwards

Official Google Webmaster Central Blog: Introducing Rich Snippets - 0 views

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    Google "Rich Snippets" is a new presentation of HTML snippets that applies Google's algorithms to highlight structured data embedded in web pages. Rich Snippets give end-users convenient summary information about their search results at a glance. Google is currently supporting a very limited subset of data about reviews and people. When searching for a product or service, users can easily see reviews and ratings, and when searching for a person, they'll get help distinguishing between people with the same name. It's a simple change to the display of search results, yet our experiments have shown that users find the new data valuable. For this to work though, both Web-masters and Web-workers have to annotate thier pages with structured data in a standard format. Google snippets supports microformats and RDFa. Existing Web data can be wrapped with some additional tags to accomplish this. Notice that Google avoids mention of RDF and the W3C's vision of a "Semantic Web" where Web objects are fully described in machine readable semantics. Over at the WHATWG group, where work on HTML5 continues, Google's Ian Hickson has been fighting RDFa and the Semantic Web in what looks to be an effort to protect the infamous Google algorithms. RDFa provides a means for Web-workers, knowledge-workers, line-of-business managers and document generating end-users to enrich their HTML+ with machine semantics. The idea being that the document experts creating Web content can best describe to search engine and content management machines the objects-of-information used. The google algorithms provide a proprietary semantics of this same content. The best solution to the tsunami of conten the Web has wrought would be to combine end-user semantic expertise with Google algorithms. Let's hope Google stays the RDFa course and comes around to recognize the full potential of organizing the world's information with the input of content providers. One thing the world desperatel
Gary Edwards

SXSW: Big Browsers Butt Heads - AppScout - 0 views

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    From AppScout: ... "For the third year in a row, leading minds from the major browsers got together at SXSW Interactive to spar with one another over issues like Web standards and openness. As in years past, Mozilla's Brendan Eich, Microsoft's Chris Wilson, Opera's Charles McCathieNevile, and moderator Arun Ranganathan (also from Mozilla) were present, and this year they were joined by Google's Darin Fisher.

    As always, Apple was absent from the panel. Wilson told me that Apple is active in the standards discussion, but the company's famously closed corporate policy prevents Apple reps from participating in panels like this (almost every laptop I saw in the room was a Mac, so apparently the policy hasn't hurt them much). In any case, Safari's WebKit was represented by Chrome (Fisher), which is also built on WebKit....."

    AppScout does a great job of collecting some of the best snippets to come out of this panel discussion. Really though, how can anyone have a browser discussion without edge of the Web WebKit device browsers? And then there's this: the discussions today isn't about "browsers". It's about RiA platforms and how browsers are used to launch rich internet applications. Microsoft has XAML-Silverlight. Adobe has AiR-WebKit-SWF. And the Open Web has WebKit-HTML+. That's the battle!
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