is the description how often we are lead astray in our thinking by focusing on surface differences rather than searching for the significant similarities expressed in deep metaphors.
Three Levels of Metaphors
The Zaltmans describe three levels of metaphors, and use this example:
Surface Metaphors
- Money runs through his fingers
- I am drowning in debt
- Don’t pour your money down the drain
- The bank froze his assets
Metaphor Theme
- Money is like liquid
Deep Metaphor
- Resource





