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| Topic | Author | Posts / Visits | Last Post |
|---|---|---|---|
| Search engine marketing internet marketing sem seo | carlodanie jenne | 2 / 18 | Frederik Van Zande on 04-08-2008 |
We don’t do a lot of posts on branding on Get Elastic, but I had to blog about Seattle-based ski, snowboard and wakeboard shop evogear. evo is an example of a retailer that has taken its corporate culture and incorporated its personality into nearly every aspect of its marketing.
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According to Marketing Experiments‘ Dr. Flint McLaughlin, whenever you use an X-Y range in your ad, most people will revert to the first number as the mean (average) standard. In other words, on a range of 35-50%, one will assume that 50% off is the exception, and most items are 35% off. (Slide 18 of PPC Live Optimization Clinic replay)
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Add to Cart buttons – they may be small, but no online retail store can do without them. These little, rectangular, sometimes colorful clickables connect the product to the shopping cart and are an extension of your branding. It’s important to put some thought into what your “Add to Cart” icon looks like in your shopping cart.
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Last year we posted cart buttons from over 100 top online retailers. Just over a year later, I spotted 46 out of the 111 retailers using different button designs. But does that mean they’re testing? Not necessarily.
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Alina Popescu
Andreanne Simon
Ariel Castro
Annemarie Robbertse
arul arul
bergsee bergsee
carlodanie jenne
Frederik Van Zande
fulvius longhi
Jean Brooks
Ken Ulua
Zhifeng Sun
Todd Suomela
Tobias Verhoog