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Frederik Van Zande

Because the AdWords system rewards keywords with high click-through history (relative to competitors) with better ad positions and lower cost-per-click, click through rate is considered an important performance metric. Along with a keyword’s relevance to ad text and landing page copy, click through rate influences a keyword’s “Quality Score.” Every PPC campaign is bound to have a few (or few thousand) keywords with low click through rates. You can identify them easily enough with web analytics and campaign reports, but what do you do with them?

Tags: 'low adwords click google ppc sem seo through' on 07-24-2008 -Cached -About Shared by:Frederik Van Zande

more from www.getelastic.com

Frederik Van Zande

Are you a Google AdWords advertiser using Google Analytics? STOP! You MUST read this post because you are losing money daily and we are going to help you stop the bleeding. There is a problem with the default functionality of Google Analytics when used in conjunction with AdWords. Google Analytics (GA) doesn’t report the actual phrase a shopper entered into the search bar, only the keyword phrase you are bidding on.

Tags: adwords e-marketing google optimization ppc seo on 07-23-2008 -Cached -About Shared by:Frederik Van Zande

more from www.getelastic.com

Frederik Van Zande

It's been a long held concept that natural search, aka SEO, is a top internet marketing tactic for acquiring better conversions, leads, and ROI. Now, eConsultancy has collected data and documented a study in the U.K. showing that natural search is the best tactic for generating online leads, concluding it is greatly underused despite the fact that it outperforms nearly all other types of online marketing.

Tags: e-marketing international search local search natural search paid inclusion paid search seo on 07-02-2008 -Cached -About Shared by:Frederik Van Zande

more from searchengineland.com

Frederik Van Zande

HP can spam the hell out of Google and Google engineers are afraid to do anything about it because they do not want to lose the associated AdWords ad budget. But if you follow HP's strategy it is called spam - and a Google engineer will smile while killing your site. It's just business.

Tags: e-marketing linkbuilding seo on 06-28-2008 -Cached -About Shared by:Frederik Van Zande

more from www.seobook.com

Frederik Van Zande

Link opportunities are abundant if you know where to look. Sometimes there is value in linking outside the box as your site is only as strong as its weakest link. Are You an SEO Link Opportunist? by SEO Design Solutions. Each link has value, for example a PR0 link from a page already present in the Google backlink algorithm using the link:command has far greater value than a PR6 link from a page that has weak internal linking or is not crawled frequently.

Tags: e-marketing linkbuilding seo on 06-28-2008 -Cached -About Shared by:Frederik Van Zande

more from www.seodesignsolutions.com

Frederik Van Zande

his post is a follow up to my creating and managing your link campaign article. These are not techniques for gaining natural links rather they are methods of contacting other sites about your business and getting them to link to you – without initially coming right out and asking for a link. It occurred to me to add a few links to actual places where you can get free .edu links, however I did that before over at seomoz and the free sources are now useless due to being spammed.

Tags: e-marketing linkbuilding seo on 06-28-2008 -Cached -About Shared by:Frederik Van Zande

more from www.searchenginepeople.com

Frederik Van Zande

When it comes to building links and generating coverage of your web site and products online, there's a skill that often gets overlooked. Relationship building gets a lot of lip service these days, but I sometimes wonder how many small businesses really, truly understand how much work goes into it. Relationships go beyond reading a single blog post or scanning a Facebook page...it means investing time in someone.

Tags: e-marketing linkbuilding seo on 06-28-2008 -Cached -About Shared by:Frederik Van Zande

more from www.searchengineguide.com

Frederik Van Zande

Sending a (good) link request via email is one of the most powerful ways to build links. My good friend and experienced link builder Melanie Nathan has put together an awesome tutorial on manual link building that covers most important link request strategies followed by killer examples.

Tags: e-marketing linkbuilding seo on 06-28-2008 -Cached -About Shared by:Frederik Van Zande

more from www.searchenginejournal.com

Frederik Van Zande

Having battled the SEO war on all fronts (for myself, for clients, for a firm, and most recently, in-house), I’ve learned a lot over the years when it comes to link campaigning. Although I am completely FOR generating content that will get linked to naturally, often time this is easier said than done. If you’re not a link baiting aficionado or if you’re limited by what you’re authorized to do, then you’ll need to get links the old fashioned way and simply ask for them.

Tags: e-marketing linkbuilding seo on 06-28-2008 -Cached -About Shared by:Frederik Van Zande

more from www.seomoz.org

Frederik Van Zande

Rather than attack the content provided by the Googlers directly, I thought it would be more valuable to provide the answers from Google alongside the answers I would have given. Hopefully, in this fashion, I can better explain my fears about how Google is communicating with website owners and marketers.

Tags: answers geotargeting google localisation questions seo serp on 06-23-2008 -Cached -About Shared by:Frederik Van Zande

more from www.seomoz.org

Frederik Van Zande

In the last big Matt Cutts interview, Eric Enge managed to get Matt Cutts to say PageRank Sculpting (or siloing, for you Bruce Clay fans) was okay to do on your site and that noindex pages still have PageRank attributed to them. Well . . . Eric Enge did another interview with Matt Cutts this month that he posted moments ago. As usual, Eric managed to get Matt Cutts to tell us some juicy info and he did it all so nonchalantly. ;-) Take these, for example:

Tags: best practice linking matt cutts seo tips widgets on 06-18-2008 -Cached -About Shared by:Frederik Van Zande

more from www.seomoz.org

Tobias Verhoog

Goede checklist voor het bepalen of een website goed vindbaar is.

Tags: checkit marketing seo on 06-08-2008 -Cached -About Shared by:Tobias Verhoog

more from www.checkit.nl

Frederik Van Zande

Customer reviews certainly help shoppers, but they are not substitutes for weak or generic product descriptions. Unique product descriptions help your search engine optimization, help overcome your customer FUDDs and ultimately sell more product! I want to share a few tips for creating unique, compelling product page copy using customer review content - even when your site has few or no reviews.

Tags: copywriting customer review e-marketing e-shop inspiration review seo on 06-04-2008 -Cached -About Shared by:Frederik Van Zande

more from www.getelastic.com

Frederik Van Zande

good comparisson between the free website analytics services.

Tags: analytics clicky comparisson e-marketing google analytics seo on 04-26-2008 -Cached -About Shared by:Frederik Van Zande

more from doteduguru.com

Frederik Van Zande

What should be the role of marketing in the semantic web? Should there be any? According to the W3C, the semantic web is about common data formats that make it easy to integrate and combine data from diverse sources. It's about mapping ideas expressed in human language to data in a way that facilitates automatic processing, where software can programmatically comprehend how different pieces of data are related. It's a web behind the web of animated banner ads and branded UI designs.

Tags: advertising data e-marketing linked marketing semantic seo web web3 on 04-26-2008 -Cached -About Shared by:Frederik Van Zande

more from www.chiefmartec.com

Frederik Van Zande

Frederik Van Zande

Tags: e-marketing labels seo tags thesaurus on 04-26-2008 -Cached -About Shared by:Frederik Van Zande

more from www.ipsi.fraunhofer.de

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