Add to Cart buttons – they may be small, but no online retail store can do without them. These little, rectangular, sometimes colorful clickables connect the product to the shopping cart and are an extension of your branding. It’s important to put some thought into what your “Add to Cart” icon looks like in your shopping cart.

Tags: action add buttons call cart e-commerce e-shop examples optimization study to on 08-25-2008 -Cached -About Shared by:Frederik Van Zande

more from www.getelastic.com

Last year we posted cart buttons from over 100 top online retailers. Just over a year later, I spotted 46 out of the 111 retailers using different button designs. But does that mean they’re testing? Not necessarily.

Tags: action add buttons call cart e-commerce e-shop optimization to on 08-25-2008 -Cached -About Shared by:Frederik Van Zande

more from www.getelastic.com

Are you a Google AdWords advertiser using Google Analytics? STOP! You MUST read this post because you are losing money daily and we are going to help you stop the bleeding. There is a problem with the default functionality of Google Analytics when used in conjunction with AdWords. Google Analytics (GA) doesn’t report the actual phrase a shopper entered into the search bar, only the keyword phrase you are bidding on.

Tags: adwords e-marketing google optimization ppc seo on 07-23-2008 -Cached -About Shared by:Frederik Van Zande

more from www.getelastic.com

Tags: blog e-marketing keywords optimization seo on 04-26-2008 -Cached -About Shared by:Frederik Van Zande

more from www.seobook.com