Skip to main content

diigo

Add to browser

Rss Feed Feed Play Group Bookmarks tagged

google

You are here: Diigo Home > Groups > E-marketing > Bookmarks > Group Bookmarks tagged google

1 - 10 of 10
Frederik Van Zande

Because the AdWords system rewards keywords with high click-through history (relative to competitors) with better ad positions and lower cost-per-click, click through rate is considered an important performance metric. Along with a keyword’s relevance to ad text and landing page copy, click through rate influences a keyword’s “Quality Score.” Every PPC campaign is bound to have a few (or few thousand) keywords with low click through rates. You can identify them easily enough with web analytics and campaign reports, but what do you do with them?

Tags: 'low adwords click google ppc sem seo through' on 07-24-2008 -Cached -About Shared by:Frederik Van Zande

more from www.getelastic.com

Frederik Van Zande

Are you a Google AdWords advertiser using Google Analytics? STOP! You MUST read this post because you are losing money daily and we are going to help you stop the bleeding. There is a problem with the default functionality of Google Analytics when used in conjunction with AdWords. Google Analytics (GA) doesn’t report the actual phrase a shopper entered into the search bar, only the keyword phrase you are bidding on.

Tags: adwords e-marketing google optimization ppc seo on 07-23-2008 -Cached -About Shared by:Frederik Van Zande

more from www.getelastic.com

Frederik Van Zande

Rather than attack the content provided by the Googlers directly, I thought it would be more valuable to provide the answers from Google alongside the answers I would have given. Hopefully, in this fashion, I can better explain my fears about how Google is communicating with website owners and marketers.

Tags: answers geotargeting google localisation questions seo serp on 06-23-2008 -Cached -About Shared by:Frederik Van Zande

more from www.seomoz.org

Tobias Verhoog

Tool for comparing your adwords ads

Tags: ad adwords google on 06-22-2008 -Cached -About Shared by:Tobias Verhoog

more from www.vertster.com

Tobias Verhoog

filter google analytics zodat te zien is welke brede zoekwoorden bezoekers gebruikt hebben

Tags: adwords analytics google on 06-10-2008 -Cached -About Shared by:Tobias Verhoog

more from www.analytics.bz

Frederik Van Zande

Frederik Van Zande

1 - 10 of 10
List 20 50 100