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We don’t do a lot of posts on branding on Get Elastic, but I had to blog about Seattle-based ski, snowboard and wakeboard shop evogear. evo is an example of a retailer that has taken its corporate culture and incorporated its personality into nearly every aspect of its marketing.
more from www.getelastic.com
Fireclick, an industry leading provider of web analytics services, is proud to introduce the world's first publicly-available web analytics benchmark index. The Fireclick Index provides an objective comparison of key metrics across a variety of segments. Compare the performance of your online business to the many successful industry leading web sites using Fireclick today!
more from index.fireclick.com
Cultivating a solid, permission-based email list can take a lot time. So some businesses understandably get impatient waiting around for their lists to grow. ALTFor these businesses, online contests may be an attractive quick fix. As an example, let’s say a newly launched shoe e-retailer, Shoe-Fanatics.com, wants to grow its email list really fast. So it partners with a well-established fashion news website Fashion-Freaks.com, to run a contest or giveaway. Fashion-Freaks.com has been around for years, and they’ve built up a subscriber list composed of users with the same demographics that Shoe-Fanatics.com is looking for. Fashion-Freaks.com will send an email promotion to its readers, recommending they all visit Shoe-Fanatics.com to enter a contest, or redeem a nice coupon. When readers of Fashion-Freaks enter the contest, they can opt in to Shoe-Fanatics’s email marketing list.
more from www.practicalecommerce.com
Are you a Google AdWords advertiser using Google Analytics? STOP! You MUST read this post because you are losing money daily and we are going to help you stop the bleeding. There is a problem with the default functionality of Google Analytics when used in conjunction with AdWords. Google Analytics (GA) doesn’t report the actual phrase a shopper entered into the search bar, only the keyword phrase you are bidding on.
more from www.getelastic.com
As email marketers, we never know what mindset email recipients will be in at any given time. So a good idea is to design your copy and creative to speak to all personality types/buying modalities: competitive, spontaneous, methodical and humanistic. If this makes you go “hmmm?” make sure you check out our explanation of the buying modes in our personas webinar and webinar recap.
more from www.getelastic.com
A few days ago, I wrote about the power of the word “New” to get our attention - if there’s a more potent attractor out there, it’s almost certainly “FREE!” For years, advertising gurus have listed “free” on every compilation of powerful headline words. Now, research conducted by Dan Ariely (a Duke behavioral economist, previously at MIT) shows us that “free” is far more effective than “almost free.” Indeed, a preference for “free” seems to be another feature hardwired into our brains.
more from www.neurosciencemarketing.com
The internet plays an important role in how people conduct research for purchases, but it is just one among a variety of sources people use and usually not the key factor in final purchasing decisions. PDF report
more from www.pewinternet.org
It's been a long held concept that natural search, aka SEO, is a top internet marketing tactic for acquiring better conversions, leads, and ROI. Now, eConsultancy has collected data and documented a study in the U.K. showing that natural search is the best tactic for generating online leads, concluding it is greatly underused despite the fact that it outperforms nearly all other types of online marketing.
more from searchengineland.com
A new study from the University of Illinois confirms what many of us may have suspected privately: "personalized" marketing communication online can often make us actively dislike the message's sender.
more from www.readwriteweb.com
While most of Radically Transparent is about managing and monitoring your online reputation, we spend a lot of time explaining that customers are discussing your brand and would love to have you join the conversation. New research from ExpoTV.com shows just how badly your customers want to hear from you.
more from www.marketingpilgrim.com
Yesterday we looked at examples of image zoom and alternate views, which can help customers experience the product better than one small view. A good photographer plus AJAX or Flash technology like Scene 7 or Magic Zoom can achieve this. But online retailers can go a step further and use photos that show products in use, or “in context.” This can reduce a shopper’s fears, uncertainties and doubts about a purchase like “how does this look on a person?” or “how large is this in real life?.” Images can also “sell” by triggering an emotion, showing the quality or versatility of an item or illustrating a products features and benefits.
more from www.getelastic.com
Online, pictures are worth more than words, they’re worth dollars. But how many dollars depends on how effectively product images *speak* to customers. We’re talkin’ details. Just like textual product descriptions describe a product in detail, enlarged images and alternate views better describe your products. And many products cannot be fully described with words.
more from www.getelastic.com
HP can spam the hell out of Google and Google engineers are afraid to do anything about it because they do not want to lose the associated AdWords ad budget. But if you follow HP's strategy it is called spam - and a Google engineer will smile while killing your site. It's just business.
more from www.seobook.com
Link opportunities are abundant if you know where to look. Sometimes there is value in linking outside the box as your site is only as strong as its weakest link. Are You an SEO Link Opportunist? by SEO Design Solutions. Each link has value, for example a PR0 link from a page already present in the Google backlink algorithm using the link:command has far greater value than a PR6 link from a page that has weak internal linking or is not crawled frequently.
more from www.seodesignsolutions.com
his post is a follow up to my creating and managing your link campaign article. These are not techniques for gaining natural links rather they are methods of contacting other sites about your business and getting them to link to you – without initially coming right out and asking for a link. It occurred to me to add a few links to actual places where you can get free .edu links, however I did that before over at seomoz and the free sources are now useless due to being spammed.
more from www.searchenginepeople.com
When it comes to building links and generating coverage of your web site and products online, there's a skill that often gets overlooked. Relationship building gets a lot of lip service these days, but I sometimes wonder how many small businesses really, truly understand how much work goes into it. Relationships go beyond reading a single blog post or scanning a Facebook page...it means investing time in someone.
more from www.searchengineguide.com
Sending a (good) link request via email is one of the most powerful ways to build links. My good friend and experienced link builder Melanie Nathan has put together an awesome tutorial on manual link building that covers most important link request strategies followed by killer examples.
more from www.searchenginejournal.com
Having battled the SEO war on all fronts (for myself, for clients, for a firm, and most recently, in-house), I’ve learned a lot over the years when it comes to link campaigning. Although I am completely FOR generating content that will get linked to naturally, often time this is easier said than done. If you’re not a link baiting aficionado or if you’re limited by what you’re authorized to do, then you’ll need to get links the old fashioned way and simply ask for them.
more from www.seomoz.org
Frederik Van Zande (154)
Tobias Verhoog (8)