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Frederik Van Zande

example of context for clothes. a tool that allows you to dress a doll, to see possible combinations

Tags: context e-commerce e-shop example product images on 07-11-2008 -Cached -About Shared by:Frederik Van Zande

more from www.stardoll.com

Frederik Van Zande

Yesterday we looked at examples of image zoom and alternate views, which can help customers experience the product better than one small view. A good photographer plus AJAX or Flash technology like Scene 7 or Magic Zoom can achieve this. But online retailers can go a step further and use photos that show products in use, or “in context.” This can reduce a shopper’s fears, uncertainties and doubts about a purchase like “how does this look on a person?” or “how large is this in real life?.” Images can also “sell” by triggering an emotion, showing the quality or versatility of an item or illustrating a products features and benefits.

Tags: 'produc context e-commerce e-marketing e-shop images images' product information on 07-01-2008 -Cached -About Shared by:Frederik Van Zande

more from www.getelastic.com

Frederik Van Zande

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