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"A few years ago, I realized my son, Jack, didn't exactly love books. We'd always read to him as a baby, and he was beginning to read for school. When he got home, him going to the shelf and picking up a book was about as likely as his pulling out a notebook and solving quantum physics problems. Actually, the latter was more likely. He's a smart kid. So Sue and I took it on ourselves to fix the problem if we could. Starting that summer, and every summer since, we went out and found books that I was pretty sure he'd not just read, but would love to read. That was a big part of the inspiration for READKIDDOREAD."