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HTML email newsletters have come a long way in the five years since this article was first published. HTML email is still a very successful communications medium for both publishers and readers. Publishers can track rates for email opens, forwards, and clickthroughs, and thereby can measure reader interest in products and topics; readers are presented with information that's laid out like a web page, in a way that's more visually appealing, and much easier to scan and navigate, than plain text email.
more from www.sitepoint.com
As web designers, we’ve grown pretty good at understanding how to create a modern, semantic, accessible website using XHTML and CSS. We understand what makes a good website, and how to make it happen. When it comes time to design emails though, do all the same rules apply? Are there things we should be doing specifically for email that don’t make sense on a website? In this article we’ll discuss the technical, design and information elements that make up a successful HTML email.
more from www.campaignmonitor.com
For many, designing and coding for emails can become a frustrating task. With so many different types of email clients that each seem to follow distinct standards, many hours can be spent just to figure out what works. Luckily, there are great resources available for reference.
more from www.viget.com