M2IT: How does a B2B landing page differ from a B2C landing page?
Stefan: The question really is should a B2B landing page differ from a B2C landing page? The main difference is that B2B marketing has to explain much more complicated concepts and products than B2C. We all know what a TV is, for example.
B2B can benefit from the lessons of what B2C does well: showing what readers will get in a compelling way and providing an easy way to get whatever it is.
David Koopmans (19)
silky4 s (1)
Craig Lodge (1)
Tim Norman (1)