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Students embrace media that presents participants with a challenge and requires them to draw on prior learning, acquire new knowledge, and tap their creativity to fashion solutions. The entertainment networks have capitalized on this formula with shows like The Amazing Race, Top Chef, Trading Spaces, and Project Runway in which participants creatively draw on their knowledge and resources to create appropriate solutions to challenges. To address the need to create new ways of engaging students to achieve, Apple worked with educators across the country to develop the concept of Challenge Based Learning.